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Social Media Content Tip: Be Interestinger
Social Media Content Tip: Be Interestinger
  • Krista Neher
  • June 10 2014

The biggest problem with most social media content is that its just boring. Social media marketers focus more on what time of day to post or whether the post should be a picture, a link or text and following a content calendar. They forget to be interesting. What makes interesting content? I’m not an expert, but […]

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Creative Infographic: About Boot Camp Digital
Creative Infographic: About Boot Camp Digital
  • Krista Neher
  • June 06 2014

As many of you know, I’m big on visual marketing, and think that visuals can communicate our messages more clearly and effectively. So I created an infographic to tell the story of Boot Camp Digital: Our mission, what we do and who we serve. I’ve been thinking more and more about how to define our […]

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Social Media Measurement and Analytics, Start Upfront
Social Media Measurement and Analytics, Start Upfront
  • Krista Neher
  • May 28 2014

At SIMEngage a few weeks ago (a social media and internet marketing conference in Cincinnati) Michael Loban from Infotrust made an excellent observation…. If you don’t determine your measurements upfront, it is like determining how to keep score halfway through a game. Determine What you Want to Achieve Upfront When it comes to measurement and […]

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Remember to Market Your Marketing
Remember to Market Your Marketing
  • Krista Neher
  • May 22 2014

This was one of the post insightful things that I heard at the #SIMEngage conference last week (I think it was from Mark Homer). When you consider your social marketing strategy, you (hopefully) are creating content. Content ranges from low investment to high investment — for example a Tweet probably takes a few minutes, and would […]

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5 Things I Learned from SIMEngage – The Cincinnati Social Media Conference
5 Things I Learned from SIMEngage – The Cincinnati Social Media Conference
  • Krista Neher
  • May 20 2014

Last week, Boot Camp Digital put on a social media marketing conference in Cincinnati Ohio (it will be back again in 2015). All of the keynotes were AMAZING, and there was a TON of information packed into the one-day event. With all of the speakers and panels, there was lots of information from national and local […]

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What is the BEST time of day to post on social networks? WHO CARES.
  • Krista Neher
  • May 05 2014

This is one of the most asked questions I get about social media optimization… I train thousands of businesses in social media each year, and I often get asked about the mechanics of social media optimization; questions like: –       What time should I post? –       Do pictures still outperform text on Facebook? –       How do […]

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