Category: Social Media Marketing
Google Makes a Liar out of Me Regularly
Allison ChaneyDec 18 2018
When I teach a 4-Day Boot Camp, one of the jokes I make at the beginning of class is that by the end of the week, Google (or at least one of the social networks or tools that I demo)...
3 Digital Detox Secrets Marketers Can’t Survive Without from Lisa Buyer
Melissa ByersNov 01 2018
We live in an unavoidable digital world, with higher stress levels, more work and less time but completely disconnecting is just not realistic. As social media professionals, we are online even more than the average person and this can have...
Almost SOLD OUT! Digital Marketing Workshop in Chicago: September 25-28, 2018
Melissa ByersJul 31 2018
Digital Marketing Training Workshops in Chicago Don't put off getting the digital results you NEED for any longer. There are only a few seats left in our Chicago Digital Marketing workshop series and we want you to join us. This...
Our Speakers Answer 5 Big Social Media Questions
Allison ChaneyApr 19 2018
At a recent conference for retail party store owners, we polled the audience on what their one biggest question is about social media. Here are 5 big Q's that they asked, and our speaker's A's. Q: If your business is...
Limited Seats Remain! Digital Marketing Workshop in San Francisco: June 26-29, 201
Melissa ByersMar 27 2018
Digital Marketing Training Workshop in San Francisco Why wait for outstanding digital marketing training when you can join us in San Francisco, CA in just a few weeks! There are a few seats left in our next workshop. One of...
Does Facebook’s Latest Change Mean Death for All Business Pages?
Allison ChaneyJan 17 2018
Many marketers woke up January 11th to an inbox full of notices about Facebook's latest change and maybe even a few panic emails from clients who thought their business would now go under because Facebook would no longer show their posts....
Do You C.A.R.E. About Your Influencer Program Best Practices?
Melissa ByersJan 16 2018
For some, working with influencers can feel like a no-brainer. Find folks with huge followings, get them to talk about your product or service in a positive way, and boom, instant results. But it's not that easy. You know influencers...
Operating within the FTC Influencer Disclosure Guidelines
Melissa ByersDec 19 2017
Influencer marketing is absolutely everywhere. Whether you hire a celebrity to take a photo with your product, a blogger to use it in a recipe, or simply offer a percentage of the sale price to anyone with a social media...
The Price of Poor Social Media Choices on Your Personal and Business Pages
Melissa ByersSep 26 2017
I can't tell you how many times I've literally said out loud, "I'm so glad social media wasn't around when I was a teen." It's not because I was a particularly ill-behaved child. It's more like I was...well...a young adult....
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