Social Media Metrics and Measurement

• Krista Neher
• February 18 2011

We all know that social media has become a big component in business to customer marketing, as well as business to business.  But just how much cash are companies willing to drop to utilize this new form of marketing? 1. In 2010 companies worldwide are expected to have spent upwards of 3.3 billion dollars on […]

• Sarah
• June 30 2010

What is the Mission Control Center? I recently read an article about Gatorade and their social media monitoring process called the “Mission Control Center”.  Looking at picture of the Gatorade Mission Control Center, one would think you are observing sky measurements at a mini version of NASA.  Equipped with six big monitors and five marketing […]

• briantudor
• June 18 2010

I read an article today about Twitter selling ad space. Back in April Twitter introduced Promoted Tweets, a platform to allow businesses to promote themselves within the Twitter stream. Now it seems Twitter is about to launch Promoted Trends, a feature that would allow advertisers to insert their own terms into Twitter’s trending topics.

• Krista Neher
• June 02 2010

A few weeks ago I was on a panel for Business Wire on social media measurement. James Pilcher, Daniel Lally and I had a great conversation about social media measurement – what, why and how to measure social media. Since the panel I’ve been thinking a lot about this, and last week I posted about […]