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May 28 2015
This is a great question that many people have about prospecting and selling on LinkedIn.
Her company is using LinkedIn for lead generation as a part of their sales process. They are debating purchasing InMail credits to message prospects that they found on LinkedIn.
LinkedIn InMail allows you to send private mail messages to people who you aren’t connected to. On LinkedIn you can send private messages to anyone in your network, but you can’t privately message people who you aren’t connected to. InMail allows you to send messages to people you aren’t connected to. You need a LinkedIn Premium account to purchase InMail credits, so it isn’t free.
When it comes to InMail credits, many businesses wonder if it is worth it to purchase credits. I haven’t seen any specific data around this (except data put out by LinkedIn directly – and they are trying to sell you credits), but based on working with clients, here’s the skinny on InMail.
The problem with InMail is that you are basically cold-emailing leads that you have no real connection to.
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Instead of buying InMail credits, look for social connections and try to get an introduction off of LinkedIn.
Use LinkedIn to find the people you want to reach, but rather than sending InMail, look for a common social connection – LinkedIn will show you who in your network is connected to the person that you want to reach.
Here are some tips when asking friends to make connections:
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