Boot Camp Digital Blog

• Krista Neher

I’ve attended hundreds of conferences and hundreds of workshops over my career. People often ask: Should I attend a conference or a training course if I want to build my skills? The answer (of course) is that it depends. It depends on your personal learning goals and what you want to get out of the […]

• Krista Neher

With the 2021 upon us you are probably plotting, planning and getting organized. We often focus on our business plans and results. But what about your plan for you? Or the people in your organization? How will you stay sharp? How will you stay up-to-date? How will you invest in yourself and your skills? In […]

• Allison Chaney

Corporate teams hire us to train their employees to be effective ambassadors for the brand using LinkedIn. In almost every training, we see a common theme with what’s standing in the way of building strong employee ambassadors. The key things holding teams back from using their personal profile on LinkedIn to elevate the corporate brand […]

• Krista Neher

‘Tis the season for the digital marketing trends in 2021 prediction posts (ok, I’m not going to lie – I created one too). The truth is, that I’m not a big fan of these posts. Or the “get excited over trends” thinking. Here is why. As marketers, we do need to stay sharp and aware […]

• Krista Neher

Members of our All Access Pass get the first look at the latest digital marketing news updates each month during a live webinar. Facebook News Updates For the first time EVER we have no new updates from Facebook. SnapChat News Updates SnapChat Shows Follower Counts – Having previously resisted the urge, Snapchat will now display follower counts. You […]

• Krista Neher

The new year is always a great time to pause, reset your strategy and look for new opportunities to grow. So what is new? What should you pay attention to this year? Here are 21 trends to consider for 2021. #1. AI Optimizations Built In Artificial intelligence is seeping in to everything and can save […]

• Krista Neher

New research shows that 51% of marketers rate their #1 challenge for digital as finding talent. This isn’t surprising. Digital is still relatively new and digital as a mass marketing channel is less than 10 years old. Many mid-level and senior marketers didn’t “grow up” with digital as a top priority. It was an afterthought. […]

• Allison Chaney

Digital Marketing Strategy Cheat Sheet To be successful with any marketing plan you must start with strategy. Without a strategy, it’s like taking a vacation with no destination in mind. If you have no idea where you’re going, you’re likely never going to get there. It’s easy to default to a tactical mindset and jump […]

• Krista Neher

Members of our All Access Pass get the first look at the latest digital marketing news updates each month during a live webinar. Facebook News Updates Facebook Reports Strong Q3 – User numbers continue to rise (12%) and revenue is up. The boycott doesn’t appear to impact revenue and negative PR isn’t keeping people off the platform. […]

• Krista Neher

  Digital marketing is becoming more and more important as marketing budgets shift to digital. Many organizations struggle with how to increase the capabilities of their organization to match this shift. How do businesses create marketers who… Think digital Can make smart choices Understand digital platforms Can analyze results Guide and direct smart choices from […]

• Krista Neher

Digital marketing is changing the way that we reach consumers. In traditional marketing we focused on stimulus/brand building so that when a consumer was making a decision they would choose us. Most products are bought in stores, where packaging and in-store promos are our only tools to influence at the actual time of purchase. Digital is […]

• Krista Neher

Digital transformations are becoming more common across industries. Businesses have realized that radical change is needed to adopt digital. It isn’t just about the technology, but often equally (if not more so) about changing how people work. Whether your organization has a formal digital transformation team or not, chances are you are investing more in […]