Boot Camp Digital BLOG

Statistics Show Marketers Lack Skills Needed for Success, Scoring 36% on Digital IQ Quiz

Allison Chaney

Mar 12 2021

Digital Marketing Skills Research Report: Digital IQ Quiz Results We surveyed over 2000 people to test their digital knowledge and compiled the data that highlights the top skills that digital marketers need to improve on most. Our report also includes...

March 2021 Digital Marketing News Updates – NEW Facebook Group, Twitter, LinkedIn, and YouTube Features

Krista Neher

Mar 04 2021

Members of our All Access Pass and Digital Marketing Insiders get the first look at the latest digital marketing news updates each month. During a live, interactive webinar we cover what matters to marketers and answer questions. We spend hours combing...

Video Marketing Best Practices by Channel: Infographic

Allison Chaney

Mar 02 2021

Video is the most powerful way to communicate a message and is part of most successful digital marketing plans. In fact, according to HubSpot, 97% of marketers say that videos help their customers better understand their products.  And, 81% of...

Do I need a Digital Marketing Certification?

Krista Neher

Feb 25 2021

As a digital marketing certification company, you may expect our answer to be YES. But the truth is, it depends. Certification isn't right for everyone. There are advantages, but that doesn't mean that everyone needs one. Whether or not you...

5 Ways to Stay up to Date with Digital Marketing

Allison Chaney

Feb 23 2021

Digital marketing changes at a rapid pace. As soon as you think you have it nailed, a new social media network emerges, or an advertising platform changes their rules, or Google Analytics decides to launch a new version. So how...

4 Steps to Building a Successful Digital Advertising Strategy

Krista Neher

Feb 18 2021

Digital advertising is growing dramatically and already represents over 50% of marketing budgets. Digital ads are growing because of their agility, targeting power, content optimization and ability to drive action. Making the most out of digital ads is different vs....

Top 10 Reasons Your Digital Marketing Isn’t Getting Results (and how to fix them)

Krista Neher

Feb 16 2021

  We see hundreds of digital marketing plans every year through our consulting and training services. Many businesses aren't getting the results they should be. Why? They are working hard. They are smart. They are giving a good effort. So...

Digital Transformation: How to Transform Digital Talent

Krista Neher

Feb 11 2021

Deloitte recently shared their top digital transformation trends for 2021 and transforming talent is among the top 7 trends. This isn't surprising. Most studies on digital transformation show that people are the most vital aspect to success. The people need to lead...

8 Ways to Transform Your Sales Team Into A Social Selling Power House

Allison Chaney

Feb 09 2021

Why Virtual Selling is Vital - Social Selling Drives Success The idea of virtual sales isn’t new. It’s something that technology and social media have empowered sales professionals to do effectively for years. But a global pandemic has been a...