Boot Camp Digital Blog

• Allison Chaney

As a digital marketing and social media trainer, I get asked all the time “where can I find a content calendar template?” and the last thing people want to hear is “Just Google it. There are literally thousands of examples.” But that’s the reality of it. If you search for content calendar templates, you’ll find […]

• Allison Chaney

The options for learning digital marketing skills are endless. There are college courses, online courses that range in price from free to $1000’s including custom training, workshops, certification programs, and then there’s real-world experience to support your career path in digital marketing. But we all have limited time and resources, so how do you choose? […]

• Krista Neher

Building a digital marketing strategy for a business is challenging. It is sometimes easy to jump into the tactics – with shiny objects like ChatBots, AI, AR and Ad Viewability constantly distracting us, it can be difficult to remember to step back and be strategic. As you look to build your digital marketing strategy here […]

• Krista Neher

Members of our All Access Pass get the first look at the latest digital marketing news updates each month during a live webinar. Facebook News Updates Facebook Removes Image Text Rule – Facebook has historically penalized (or prohibited) ads with over 20% text in the images. This restriction has been lifted as Facebook aims to optimize ads […]

• Allison Chaney

Have you ever Google’d yourself? Go ahead, try it right now and see what comes up.  Half the time when people Google themselves, they are not happy with what they find, but many people don’t realize how much control they actually have over this.  What we’re talking about here is your personal brand, and whether […]

• Krista Neher

LinkedIn recently data based on analyzing job posts that showed that Digital Literacy is one of the top 10 skills that employers are looking for. This isn’t just for marketing. It is across all job postings. So what is digital literacy, why is it so important and how can you build it for your organization […]

• Krista Neher

The State of Digital and Social Media report is one I look forward to every year. There are tons of great insights and information about digital adoption and trends. Also, check out the country breakdowns. The July 2020 report also contains information about Covid and News sources based on current trends. Digital 2020 July Global […]

• Krista Neher

Finding the right digital marketing training for your team or organization can be a challenge. We’ve been training teams for 15 years. What makes our training different is that we’ve specifically built our training to match job needs. Most trainings in digital marketing are built from beginner to advanced; and they all assume that you […]

• Krista Neher

One of the biggest challenges that businesses have is in prioritizing their digital marketing investments. There is no end to what you could do in digital marketing, the question is what you should do. We consult and train global businesses of all sizes, and they all face the same challenge: where should we focus our efforts to drive the […]

• Krista Neher

Facebook News Updates Facebook Shopping is In App and More E-commerce Features – Facebook is getting much more serious about shopping in the app. They added a number of new ecom features and have increased the prominence of shopping in the app. Group Paid Partnerships Monetizes Groups – Facebook is increasing emphasis on groups and […]

• Krista Neher

Businesses are beginning to tighten their belts as uncertainty is looming. This means that your strategy is more important than ever. You can’t afford to waste a penny, and everything you do must be strategically working towards your goal. Focus Your Digital Marketing Strategy The first thing you need to do is focus your efforts. […]

• Krista Neher

LinkedIn announced the most in-demand skills based on job postings on their site. According to their analysis Digital Literacy ranked #9 as one of the top skills businesses are looking for – across all jobs. What is Digital Literacy? “Digital literacy means having the skills you need to live, learn, and work in a society where communication […]