Boot Camp Digital Blog

• Krista Neher

There is no denying we are surrounded by an overload of content all the time. So how can you make great content that stands out from all the noise? In order for your message to gain traction and create engagement, you need to be creative in your approach and clear with what you are offering. […]

• Krista Neher

December 2017 Digital Marketing News Updates Don’t spend hours researching to stay up-to-date! We’ve compiled the December 2017 Digital Marketing News Updates to keep you current on Search, Advertising, Facebook, LinkedIn, Twitter, Instagram, YouTube, SnapChat, and more! Want to be the first to hear about them PLUS have your questions answered by a Boot Camp […]

• Melissa Byers

The C-Suite’s use of social media is on the rise. Honestly, whose isn’t? It’s information on how unique audience groups use it, however, that sharpens our ability to target them. The C-Suite is no different. 66% of C-Suite use social media professionally 70% of those regularly create and share original content Active users claim social […]

• Allison Chaney

Data analysis, including evaluation of engagement rates, guide content best practices. Here’s just a few based on lessons learned from analytics: Most Facebook users watch video with sound off, so create videos with captions that can be understood clearly with the sound off. Create short bursts of content (thank you Twitter for training us to […]

• Allison Chaney

It strikes me as funny that we’re talking about Netflix content on YouTube, but Netflix did something really interesting and unexpected recently that might have the PR world thinking differently about those quarterly earnings calls. There is a type of PR called Investor Relations which focuses on communicating financial information to a company’s investors, shareholders, government […]

• Melissa Byers

Boot Camp Digital announces 2018 Digital Marketing Training Workshop dates If you’re not at the top of your digital marketing game, 2017 was likely a struggle. We can get you where you want to be (and BEYOND) in 2018! We’ll offer four 2018 digital marketing training workshops across the US and we’d love to have […]

• Krista Neher

Are you considering integrating new technologies into your digital marketing strategy but you don’t know where to begin? The pace at which new technologies are progressing is impressive. Every day advancements are being made, networks are growing and new ideas are taking flight. The question is no longer can it be done – the question […]

• Krista Neher

November 2017 Digital Marketing News Updates Don’t spend hours researching to stay up-to-date! We’ve compiled the November 2017 Digital Marketing News Updates to keep you current on Facebook, LinkedIn, Twitter, Instagram, YouTube, SnapChat, and more! Facebook News Updates Facebook Live Screen Sharing Feature – Facebook recently added the option to share your screen on Facebook […]

• Allison Chaney

Get the most out of advertising on Google. Follow these Google AdWords best practices when you are setting up and optimizing your ads to get better results! Use keywords in your ad description. Google bolds the keywords that you searched for in the description of the ad. Studies have shown that users actually click the […]

• Melissa Byers

Don’t take it from me. Just log into Facebook and count how many videos you see in the first ten posts on your newsfeed. I just counted mine and that number is six. Three were live videos, three were recorded. Two stopped my scroll. Facebook users are getting more savvy by the day. Better yet, […]

• Allison Chaney

If you have multiple brands under a corporate umbrella, you are probably already thinking about this as it applies to your Google My Business Listing and social media accounts. Let’s discuss the best practices and whether or not you need a unique account for each brand. The first thing you should explore is the consumer […]

• Krista Neher

The role of customer experience design (CX) continues to lead the way as being the most successful business strategy across all industries. It addresses the entire experience customers directly and indirectly encounter with your brand, and encompasses all senses at every imaginable touchpoint. Now more than ever, companies have opportunities to form relationships with their […]