Boot Camp Digital Blog

• Allison Chaney

SEMrush.com is a great tool for keyword research and competitive analysis. We love it so much, in fact, that we built a training video for this tool. Keyword research is a critical task in SEO, and when you identify the right keywords to focus your content around, you can significantly impact your visibility and quality […]

• Allison Chaney

No matter how great your business is, bad reviews will probably happen.  Here are some tips on how to handle negative reviews. 1. Keep it professional – While it’s tempting to defend yourself or recount the details of the customer’s behavior during the experience in question, it’s rarely a good look. No one ever wins […]

• Krista Neher

When it comes to digital marketing it can be difficult to make priority calls. Where should you spend your time and effort? What should you invest in? What is a time suck that won’t really help you to move your business forward. We’ve developed a new framework to help businesses make smarter choices in the […]

• Allison Chaney

Positive reviews can help you win new customers or clients. People trust recommendations from other people (friends and even strangers!) more than they trust your marketing message. Positive reviews can also help you rank better in search. Follow these 4 steps to build positive reviews for your business. 1. Identify Review Site to Target Start […]

• Krista Neher

We spend hours reviewing articles, posts, and reports to stay up-to-date so you don’t have to. Here are the 2018 digital marketing news updates to keep you current in performing your job. Facebook News Updates Facebook Tweaks the Algo: Is Organic Reach Dead? – Spoiler alert: It’s not. Facebook Releases 2017 Annual Results – And […]

• Krista Neher

New data from BuzzSumo analyzed 100,000 headlines to learn about which headlines really draw people in and get results. If your goal is to send people to your blog or website, then this will make you a million times more successful. – ok, maybe not but it is important. Why Headlines Matter A headline will […]

• Allison Chaney

Many marketers woke up January 11th to an inbox full of notices about Facebook’s latest change and maybe even a few panic emails from clients who thought their business would now go under because Facebook would no longer show their posts. First, come down off the ledge. There’s nothing to panic about. For most, it’s business […]

• Melissa Byers

For some, working with influencers can feel like a no-brainer. Find folks with huge followings, get them to talk about your product or service in a positive way, and boom, instant results. But it’s not that easy. You know influencers can be a powerful way to amplify your content and gain positive support, but how do you […]

• Krista Neher

January 2018 Digital Marketing News Updates Don’t spend hours researching to stay up-to-date! We’ve compiled the January 2018 Digital Marketing News Updates to keep you current on Search, Advertising, Facebook, LinkedIn, Twitter, Instagram, YouTube, SnapChat, and more! Want to be the first to know about the latest and greatest in digital marketing? Sign up for […]

• Krista Neher

Given that it has only been four months since Apple released ARKit to the world, it’s fair to say that most companies have not yet initiated their own augmented reality marketing strategies. But this is all about to change. We all witnessed consumer excitement surrounding AR when Nintendo released Pokémon Go in July 2016. The […]

• Allison Chaney

It’s undeniable that video is an incredibly powerful form of content. It’s engaging, entertaining, and everyone’s viewing it. When you do it right, the results are amazing. When you don’t, they’re disappointing, at best. We’ve got social video stats to prove why it needs to be part of your digital strategy immediately, even if you’re […]

• Melissa Byers

Smart marketers will use their 2017 analytics to help shape their 2018 digital marketing strategy. We’re just like you. We take time at the end of the year to review analytics that often drive strategy for the upcoming new year. These metrics tell us what our audience is most interested in and on which topics […]