Boot Camp Digital Blog

• Krista Neher

The role of customer experience design (CX) continues to lead the way as being the most successful business strategy across all industries. It addresses the entire experience customers directly and indirectly encounter with your brand, and encompasses all senses at every imaginable touchpoint. Now more than ever, companies have opportunities to form relationships with their […]

• Krista Neher

Don’t spend hours researching to stay up-to-date! We’ve compiled the October 2017 Digital Marketing News Updates to keep you current on Facebook, LinkedIn, Twitter, Instagram,  YouTube, SnapChat, and more! Facebook News Updates Crisis Response on Facebook – While it’s important to ultimately help the community, this is interesting from a PR perspective as they are […]

• Krista Neher

Online advertising dollars are precious and it’s sometimes difficult to make decisions on where they should go. Google is the #1 way internet users find what they’re looking for, including your business. Google AdWords is an excellent tool for ensuring your listing is at the top. But what if you’re already at the top? Are […]

• Krista Neher

A Facebook boost is so tempting, isn’t it? Every time you post on Facebook you’re offered the option of spending a few dollars to reach a substantial audience. But is boosting EVERY post the right strategy? The truth about Facebook organic reach If your unboosted Facebook posts get outstanding organic reach, congratulations! That’s an atypical […]

• Melissa Byers

I can’t tell you how many times I’ve literally said out loud, “I’m so glad social media wasn’t around when I was a teen.” It’s not because I was a particularly ill-behaved child. It’s more like I was…well…a young adult. By nature, they’re immature, not terribly conscientious creatures which the world of social media eats […]

• Krista Neher

According to a study by McKinsey, the biggest barrier to digital marketing success is not what you think it is. It isn’t technology, complexity, or integration. It isn’t budgets or investment. It is people. The study showed that cultural and behavioral challenges were the biggest followed by lack of understanding of digital trends and lack […]

• Krista Neher

With so many options, how do I know where to begin? Deciding which social network to start on for your business really depends on your business goals & objectives, your resources, clients, and lots of other factors including what it is you are selling. It’s smart to choose just one or two networks and focus […]

• Krista Neher

One of the most common questions we get is about social media post frequency. There are tons and tons and tons of studies on this. They typically rely on correlation analysis or something similar to show that you get more success when you post the right amount. The big idea here is: Post too often […]

• Allison Chaney

SnapChat is all the rage, but that doesn’t mean it’s the best choice for marketers? Staying on top of the latest trends is an important part of digital marketing, but even more important is to make sure you are strategic about your choice to jump on a trending technology. In a recent training, the question […]

• Krista Neher

Boot Camp Digital’s September 2017 Digital Marketing News Updates include the latest and greatest from Facebook, LinkedIn, Twitter, Instagram, YouTube, SnapChat, Google, and more. Don’t miss the section on innovation if you want to be on the cutting edge of what’s coming! Facebook News LinkedIn News Twitter News Instagram News YouTube News SnapChat News Search […]

• Melissa Byers

Believe or not, hashtags turned 10 last month! That means for the last ten years, brands have been cashing in their popularity. Whether you love ’em or hate ’em, they’re here to stay. Just make sure you know the lay of the land when it comes to using them on various platforms. The terrain isn’t […]

• Krista Neher

A study from Conversant showed that 65% of consumers are fed up with irrelevant content. I personally find it amazing on digital marketing how many brands and platforms can’t seem to get their targeting down. I see foreign language ads on Facebook when I travel I get ads for categories that I don’t shop in […]