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Aug 23 2017
Will social media help me get to the top of a Google search?
As a service, Google wants to give you options that will be helpful to you and will provide you with the most relevant results. So how does Google decide which results are most relevant? When it comes to ranking in search engines the goal is to show that people are naturally interested in learning about you.
The most critical step in getting to the top of Google is creating great content. If you have information on your website that people find useful, Google will direct people to it. Whether the content on your pages is product information, guides, videos, infographics, lists, etc. this is what will motivate people to visit your site. More visits to your site will further validate your site as a relevant search result.
To up your SEO game even more, you need to have other sources link to your site. Having great content will naturally drive more people to share your information and direct others to your site.
Social media mentions actually play a huge role in constituting your site as a relevant option in search engine results. The more people being led to your site the more authoritative you appear to Google. Facebook shares, tweets, pins, shared articles, and other social sharing that link back to your site help designate your site as something of value.
Chances are you’ll have more links to your website and more social media mentions if you have great content. So, you see the correlation here:
When you think about how SEO and social media work together, consider this:
In order to keep momentum in the climb to the top of search engine results, you need to show that you have authority in your field. Consistently produce excellent content that people are interested in and want to share. Use social media to broaden visibility and gain authority – build your outreach and get people engaged. The more your brand appears online the more credibility you receive over time and the higher you’ll rank in search engine results.
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