Boot Camp Digital BLOG

Amazon GiveAways Case Study Example – A Spammy Waste of Time

Krista Neher

Aug 06 2015

Amazon recently launched Giveaways (or I recently discovered them) where you can easily run a giveaway/sweepstakes on Amazon. It is extremely easy to set one up, but they clearly didn't think through the wonderful world of internet spam -- don't...

5 Steps to Launching Your Social Networks

Krista Neher

Aug 04 2015

Many people who are just getting started on social media want to start with creating the account and posting. Why not? That is the fun part. The reality is that you aren't likely to be successful if you just jump...

July Social Media Round Up – Facebook Doubles Down on Video, Instagram Search Improves, Meerkat Gets Cooler and More…

Krista Neher

Jul 31 2015

Don't have time to follow all of the most important social media news? Who does? Check out our round-up of the biggest changes in social media from the last month. We read all of the latest social media news so...

Information Without Analysis is Pointless: Digital Marketing Analytics

Krista Neher

Jul 30 2015

I recently started using a FitBit, which gives me all sorts of information about my body. My FitBit gives me sleep information - it tells me how often I sleep, experience restlessness, and how often I'm awake. The sleep information is...

Do You Work in Marketing? Why You Should Get Smart on Social Media.

Krista Neher

Jul 28 2015

Social media isn’t going away, and it doesn’t work like other channels. You can’t simply hire agencies and rely on social media executional excellence. Smart marketers are enhancing their skills with education and training in social media to increase their...

Fast and Easy DIY Digital Marketing Tips

Carolyn Coates

Jul 24 2015

We know that Social Media Marketers are BUSY. So, here is our speedy solution to help you stay aware of some Fast and Easy DIY Digital Marketing Tips. Actually, here's over 10 digital marketing tips in under 1 minute .......

Why You Should Always Allow Comments on Social Networks

Krista Neher

Jul 21 2015

I recently spoke to a group about social media, and was asked about blocking Facebook comments. The group I spoke with deals with a particularly sensitive topic and is regularly under scrutiny. They have a higher level of risk when...

CEO Mistakes Twitter for Google Search – Don’t Let This Happen to You

Krista Neher

Jul 16 2015

First the post about this was SATIRE - it didn't really happen.  An article on Medium showed Tweets allegedly from the CEO of Lays that were intended to be Google searches. They are hysterical. While this didn't actually happen, it could have -...

3 Easy Ways to Link Your SEO Strategy to Your Content Strategy

Krista Neher

Jul 14 2015

I was recently on a content marketing panel with other industry experts, and one of the other panelists said that SEO shouldn’t even be considered in a content marketing strategy. ARGH!!?!?!?!?! Why do we need to make everything black and...