Boot Camp Digital Blog

• Tom

We’ve all had that moment: You walk into a business and you’re greeted by that blue thumb that seems to be everywhere, with a note crying, “Like us on Facebook!” How many times do you actually follow through? I know for me, it’s almost never. The fact is, if your business isn’t giving people a reason […]

• Carolyn Coates

A recent Google change may be decimating your email marketing open rates….. If you use Gmail, you may have noticed your Gmail inbox recently made some changes. If your company sends out email marketing, you’ve probably at least heard about this. Initially released in late May, the new design has been rolling out to all […]

• Tom

I love doing Facebook training because it’s the most popular social media tool that businesses are using. But most businesses are still struggling to get results. An average user on Facebook is connected to 130 people and 80 additional groups, pages, and events.  This means that Facebook is a hard place to stand out. I […]

• Krista Neher

LinkedIn is more than just a social network… it is starting to also become a publisher. I saw an article this morning on AdAge about the new LinkedIn program. This means that LinkedIn will become an EVEN MORE IMPORTANT SOCIAL NETWORK. How Is LinkedIn a Publisher? Basically, LinkedIn will now be producing original content that can […]

• Carolyn Coates

Many social networks made some changes, both major and minor, that will affect your marketing methods. Facebook has made multiple changes in the past few weeks that will help businesses while Google’s new rules might be pushing some the other direction. 1. Facebook’s News Feed Mysterious Methods Previously, stories that showed up in our News […]

• Erin Hertzenberg

Get the scoop on Snapchat. Snapchat is a new social network that has been growing in popularity, especially in the “under 25” demographic. We keep hearing that younger people aren’t using Facebook anymore, and increasingly, they are spending time on Snapchat. Why? Because Snapchat is a more private social network with enhanced security features to […]

• Krista Neher

Video in 15 seconds or less seems to be emerging as the new trend in social media. Twitter launched Vine a few months ago, which allowed users to create short (6 second videos). While Vine was launched by Twitter, Vine is a completely separate stand-alone social network. Vine is an application that has to be […]

• Krista Neher

I wanted you to be the first to know (well, after my mother) that I have a contract with Wiley and am working on the book “Visual Social Marketing for Dummies”.  I am really excited about the opportunity and can’t wait to see the final published book late this year/early next year. Many of you […]

• Kim

The amount of content on the web can be overwhelming, and sometimes it can be hard to organize all of the data you want in one place. Nick Kellet and Shyam Subramanyan noticed this problem and decided to do something about it, which is how List.ly came about. Kellet says that a big source of […]

• Carolyn Coates

Social media continued to change and improve this week, not much of a surprise, right? Facebook Pages revamped their Insights, Twitter for BlackBerry got a facelift, and Foursquare and LinkedIn updates allow users to connect and interact more easily. 1. New Facebook Page Insights Now Available! The new Facebook Page Insights give you more information […]

• Kim

SEO, or Search Engine Optimization, is about getting your website to the top of search engines like Google through organic (or “unpaid”) efforts. SEO is important because it tells search engines like Google what your website is about, so that when consumers are searching for a product or service online, Google will show them your […]

• Krista Neher

Social media is in many ways an amplifier. It takes what people are saying and makes it louder. Before social media, if I had a good or bad experience with a company, I would share that experience with my friends. The issue was that I could only reach about 10 people a week with my […]