Boot Camp Digital Blog

• Krista Neher

This is one of the biggest and most exciting changes that Facebook has made recently. Today Facebook lifted a number of the restrictions that they had placed on contests and promotions. Contests and promotions are one of the leading ways that businesses drive people to their page and generate engagement. Studies show that this is […]

• Tom

Even with over 88% of businesses using social media, many have forgotten how importantl a blog is to their social media marketing strategy. Other companies may maintain a blog, but aren’t using it effectively to gain traction on social networks and get their message to their customers. Here’s why blogs are so important to your […]

• Carolyn Coates

Many things happened in the world of social media the past week. Mobile usage is growing exponentially while many networks constantly try to make their sites more mobile friendly. LinkedIn greatly improved its analytics for company pages and Google maps now has interactive ads. 1. LinkedIn Improves Company Page Analytics As LinkedIn continues to take […]

• Carolyn Coates

We have very exciting news here at Boot Camp Digital. Krista has been invited to join the Cincinnati Better Business Bureau Board of Directors! The Better Business Bureau serves as an intermediary between consumers and businesses by collecting and providing free business reliability reviews. Businesses are deemed as BBB accredited when they meet a commitment […]

• Tom

We’ve all had that moment: You walk into a business and you’re greeted by that blue thumb that seems to be everywhere, with a note crying, “Like us on Facebook!” How many times do you actually follow through? I know for me, it’s almost never. The fact is, if your business isn’t giving people a reason […]

• Carolyn Coates

A recent Google change may be decimating your email marketing open rates….. If you use Gmail, you may have noticed your Gmail inbox recently made some changes. If your company sends out email marketing, you’ve probably at least heard about this. Initially released in late May, the new design has been rolling out to all […]

• Tom

I love doing Facebook training because it’s the most popular social media tool that businesses are using. But most businesses are still struggling to get results. An average user on Facebook is connected to 130 people and 80 additional groups, pages, and events.  This means that Facebook is a hard place to stand out. I […]

• Krista Neher

LinkedIn is more than just a social network… it is starting to also become a publisher. I saw an article this morning on AdAge about the new LinkedIn program. This means that LinkedIn will become an EVEN MORE IMPORTANT SOCIAL NETWORK. How Is LinkedIn a Publisher? Basically, LinkedIn will now be producing original content that can […]

• Carolyn Coates

Many social networks made some changes, both major and minor, that will affect your marketing methods. Facebook has made multiple changes in the past few weeks that will help businesses while Google’s new rules might be pushing some the other direction. 1. Facebook’s News Feed Mysterious Methods Previously, stories that showed up in our News […]

• Erin Hertzenberg

Get the scoop on Snapchat. Snapchat is a new social network that has been growing in popularity, especially in the “under 25” demographic. We keep hearing that younger people aren’t using Facebook anymore, and increasingly, they are spending time on Snapchat. Why? Because Snapchat is a more private social network with enhanced security features to […]

• Krista Neher

Video in 15 seconds or less seems to be emerging as the new trend in social media. Twitter launched Vine a few months ago, which allowed users to create short (6 second videos). While Vine was launched by Twitter, Vine is a completely separate stand-alone social network. Vine is an application that has to be […]

• Krista Neher

I wanted you to be the first to know (well, after my mother) that I have a contract with Wiley and am working on the book “Visual Social Marketing for Dummies”.  I am really excited about the opportunity and can’t wait to see the final published book late this year/early next year. Many of you […]