Lisa Buyer is one of the people I most look forward to hearing from at PubCon – she doesn’t just share concepts – she always has amazing examples that make her points tangible and actionable. Her presentation included a ton of great tips and ideas for visual marketing…..
Visuals Matter
- 79% or Journalists say that images increase the odds of a press release getting picked up
- Readers are 4X more likely to engage or comment on a blog post with a good image
- Make your images PINWORTHY – the image describes the content
Case study
- Sarah Evens used Instagram to test quotes for her book
- She posted potential inspirational quotes on Instagram
- The ones with the most likes and interactions were used
Every Company can do Images
- Pitchengine which targets other businesses builds awareness on their instragram
- Dollarshaveclub found that people were already posting images to Instagram… once they saw the organic engagement they began to encourage their fans to share images and they saw a huge increase in
- Oxford seminars found that people took pictures to share their excitement upon getting certified
Instagram and images allows brands to get great photos without having to hire a photographer.
Do Contests
- #Flowmotion encouraged people to take pictures at an event which engaged users
- LSU ran a contest in April – each day had a different theme and participants were encouraged to post photos every day
- Encourage people to share by creating a # and showing it
Pinterest works for all Businesses
- Create a board for blogs
- Create a board for other columns you write
- People can follow the content that you like and share
- Infographics, charts, videos and more
- YOU CAN PIN VIDEOS ON YOUTUBE
Haiku Deck
- Create slides on your ipad
- Creates col mem-like slideshows on your ipad
- Includes high-quality licensed images
- Pulls images from GoogleDrive, DropBox, Instagram, etc
- Create a deck to promote your book – this can be shared and viewed on Facebook
- The deck can be shared and embedded
- This is an easy way to share a story
- Create visuals on-the-go
- Great way to create pinworthy images for blog posts or other social networks
PitchEngine
- Includes visuals
- Easy to share
- Lets you create “quick facts” making it easy to digest key points
KPIs
- Measure with Key Performance Indicators
- Referring traffic
- Shares
- Emails/entries
- Media Coverage
- Something……
Analytics
- Google Analytics
- Simply Measured
- Webstagram
- Statigr.am
- Nitrogr.am
Visual for Profit Tips
- Respond to customers who are already sharing
- Channel the sharing with a hash tag #YourBrand
- Print hashtags on your products
- Add links to your photo captions
- Have a page on your website dedicated to featured photos on Instagram
Visual for Publicity
- Promote it with a press release of blog post
- Add a hashtag to your messaging – even a press release
- Cross promote on other networks
- Give a glimpse of new products to come
- Show the faces behind the company
POWER TIPS
- Say NO to BORING B2B stock photos
- On Facebook your cover image is more important than ever!!!!!
- Visualize your online newsroom
