Author: Allison Chaney

How to Use LinkedIn Stories for Your Business

Allison Chaney

Jan 12 2021

LinkedIn now has a Stories format on the platform. I'm so excited about this new feature, mainly because of how the engaging nature of stories can benefit businesses and drive results. That's why I created this video to show you...

How to Create LinkedIn Events That Actually Work

Allison Chaney

Jan 07 2021

One of our favorite features in LinkedIn is the events feature. But many businesses and organizations aren't taking full advantage of the huge benefits this feature can deliver. We've been getting big results with LinkedIn Events so we created this...

LinkedIn Tips for Building Employee Ambassadors

Allison Chaney

Dec 23 2020

Corporate teams hire us to train their employees to be effective ambassadors for the brand using LinkedIn. In almost every training, we see a common theme with what's standing in the way of building strong employee ambassadors. The key things...

How to create a digital marketing strategy

Allison Chaney

Dec 01 2020

Digital Marketing Strategy Cheat Sheet To be successful with any marketing plan you must start with strategy. Without a strategy, it's like taking a vacation with no destination in mind. If you have no idea where you're going, you're likely...

Content Calendar Template That Actually Works

Allison Chaney

Oct 27 2020

As a digital marketing and social media trainer, I get asked all the time "where can I find a content calendar template?" and the last thing people want to hear is "Just Google it. There are literally thousands of examples."...

Is A Digital Marketing Certificate Worth It?

Allison Chaney

Oct 18 2020

The options for learning digital marketing skills are endless. There are college courses, online courses that range in price from free to $1000's including custom training, workshops, certification programs, and then there's real-world experience to support your career path in...

Your Personal Brand is MADE and You Are In Control

Allison Chaney

Oct 07 2020

Have you ever Google'd yourself? Go ahead, try it right now and see what comes up.  Half the time when people Google themselves, they are not happy with what they find, but many people don't realize how much control they...

Announcing Our New Video Marketing Course

Allison Chaney

Aug 15 2020

We are SO excited to announce the launch of our Video Marketing Course. Video is the most powerful form of media, because it is visually appealing and highly engaging. It is one of the most effective ways to communicate a...

Must-Have Tool to Make your Virtual Training Interactive and Engaging

Allison Chaney

Jul 30 2020

Boot Camp Digital training programs are known for being highly engaging and interactive, which is no easy task. So when we shifted our 4-Day Digital Marketing Workshop to a virtual format, it was even more important to keep our course...