Allison Chaney

• Allison Chaney
• September 05 2019

Having a clear digital strategy is so important because we know that in every industry and category sales is a process. Even seemingly impulse purchases like a pack of gum at a checkout aisle are influenced far in advance of the purchase with ads that build awareness and desire. The marketing funnel is a foundational […]

• Allison Chaney
• September 02 2019

It’s tempting to dive into something new and shiny in digital, but clients tell us that the risk of poor results typically reigns that curiosity back in. It’s a balancing act between cutting edge and tried and true. So where’s the middle ground in trying new and exciting digital options that could yield huge results […]

• Allison Chaney
• August 26 2019

We are excited to announce that we’re offering a $1000 scholarship for students in the US in digital marketing and social media related fields of study. To apply for the scholarship, students are asked to create social media posts to answer the question: “What is the future of digital marketing?”. For details on how to […]

• Allison Chaney
• August 20 2019

Boot Camp Digital is now an OMCP Registered Education Provider. This is a HUGE accomplishment for us as only the most thorough training programs qualify for this status. Less than 30 institutions worldwide have received this accreditation, half of which are college universities. Our Online Social Media Marketing and SEO Certification programs are now verified […]

• Allison Chaney
• August 16 2019

A recent study from PWC showed that while most companies claim to be “digital” their investments, behavior, and leadership don’t consistently demonstrate that digital is a priority. 64% say their business faces a threat from digital disruption Most lack a strategic focus on training Most don’t believe that their leadership is digital-savvy enough While all […]

• Allison Chaney
• August 15 2019

We just got back from speaking at the Belize Tourism Board’s Digital Marketing Summit and one of the trends and power tips we shared was about VR (virtual reality). VR and AR are trending in digital marketing and this exciting media format is great for driving awareness and interest. The power tip we shared was […]