Author: Allison Chaney

SEMrush.com Tool Review

Allison Chaney

Mar 06 2018

SEMrush.com is a great tool for keyword research and competitive analysis. We love it so much, in fact, that we built a training video for this tool. Keyword research is a critical task in SEO, and when you identify the...

11 Ways to Handle Negative Reviews

Allison Chaney

Mar 01 2018

No matter how great your business is, bad reviews will probably happen.  Here are some tips on how to handle negative reviews. 1. Keep it professional – While it’s tempting to defend yourself or recount the details of the customer’s...

4-Step Positive Review Strategy

Allison Chaney

Feb 22 2018

Positive reviews can help you win new customers or clients. People trust recommendations from other people (friends and even strangers!) more than they trust your marketing message. Positive reviews can also help you rank better in search. Follow these 4...

Does Facebook’s Latest Change Mean Death for All Business Pages?

Allison Chaney

Jan 17 2018

Many marketers woke up January 11th to an inbox full of notices about Facebook's latest change and maybe even a few panic emails from clients who thought their business would now go under because Facebook would no longer show their posts....

4 Social Video Stats You Can No Longer Ignore

Allison Chaney

Jan 03 2018

It's undeniable that video is an incredibly powerful form of content. It's engaging, entertaining, and everyone's viewing it. When you do it right, the results are amazing. When you don't, they're disappointing, at best. We've got social video stats to...

When Wisdom Trumps Data in Content Best Practices

Allison Chaney

Nov 29 2017

Data analysis, including evaluation of engagement rates, guide content best practices. Here's just a few based on lessons learned from analytics: Most Facebook users watch video with sound off, so create videos with captions that can be understood clearly with...

How Netflix Made Investor Relations Interesting on YouTube

Allison Chaney

Nov 21 2017

It strikes me as funny that we're talking about Netflix content on YouTube, but Netflix did something really interesting and unexpected recently that might have the PR world thinking differently about those quarterly earnings calls. There is a type of...

5 Google AdWords Best Practices To Get Results

Allison Chaney

Oct 31 2017

Get the most out of advertising on Google. Follow these Google AdWords best practices when you are setting up and optimizing your ads to get better results! Use keywords in your ad description. Google bolds the keywords that you searched...

Best Practices for Managing Accounts for Multiple Brands Under One Corporate Umbrella

Allison Chaney

Oct 24 2017

If you have multiple brands under a corporate umbrella, you are probably already thinking about this as it applies to your Google My Business Listing and social media accounts. Let's discuss the best practices and whether or not you need...