Author: Krista Neher

Measuring the Success of Your Social Media Marketing (Sneak Peak Inside the Social Media Field Guide)

Krista Neher

May 20 2011

I created my book, The Social Media Field Guide as a strategic tool to help businesses create and execute effective social media marketing.  One of the areas where businesses need the most help is in measuring the effectiveness of their...

Defining the Social Media Landscape (a sneak peak inside the Social Media Field Guide)

Krista Neher

Apr 16 2011

In my book, The Social Media Field Guide I took a unique approach to defining the social media landscape.  Many businesses focus their social media marketing efforts on Facebook, Twitter, Blogs and LinkedIn, but they may be missing out on...

Developing a Digital Training Plan for Your Ad Agency

Krista Neher

Apr 14 2011

We work with a lot of advertising agencies on their social media and digital training, and one thing that I have found consistently is that ad agencies struggle with developing the initial training plan.  A report on the Wall Street...

Corporate Social Media Training: How Social Media Impacts your Organization

Krista Neher

Apr 03 2011

Social media impacts every aspect of your organization.  When I work with companies to develop a social media training plan it is important to consider how it can impact your entire organization before building your plan. In order to be...

How to Get your Company Trained in Social Media

Krista Neher

Mar 29 2011

Social media is huge, and it isn’t going away.  Facebook now has over 500 million users, LinkedIn has over 100 million and social media penetration is over 50% across all age groups.  Social media is here to stay. With this...

Mobile Social Media Stats

Krista Neher

Mar 27 2011

Thanks to the appearance of more and more smart phones, social media is becoming accessible to us at all hours of the day. Below are some social media stats about mobile social media.  The statistics may surprise you. This new...

Steps to Building a Strategic Social Media Marketing Plan (sneak peak inside the Social Media Field Guide)

Krista Neher

Mar 25 2011

I’ve worked with hundreds of businesses and trained thousands of individuals in social media marketing, and one of the biggest mistakes that I see from companies of all sizes is a failure to plan. Many businesses hear about Facebook and...

Demographics in Social Media

Krista Neher

Mar 24 2011

You may assume that social media use is contained to only younger generations, however, these days this is not the case.  Websites like Facebook, Twitter, and LinkedIn are reporting high percentages of users from almost every age group.  With the...

Small Business Social Media Marketing Training and Workshops

Krista Neher

Mar 14 2011

Many small business owners have heard about social media, are eager to get started but don’t know where to begin.  Many more have already started with Facebook or Twitter, but aren’t quite sure what they are doing, and aren’t really...