Author: Krista Neher
The Stats on Social Media Spending
Krista NeherFeb 18 2011
We all know that social media has become a big component in business to customer marketing, as well as business to business. But just how much cash are companies willing to drop to utilize this new form of marketing? 1....Marketing Department Social Media Training: 7 Tips for Success
Krista NeherFeb 16 2011
We train a lot of marketing departments in social media and internet marketing, and over the years there is a lot that I’ve learned about how to create a successful training program. It is important to invest time upfront to...Social Media Speaking: Building a Social Media Marketing Plan with The Circuit
Krista NeherFeb 14 2011
This morning I had the honor and privilege of presenting to The Circuit, a Cincinnati Digital Organization.  We had a great turnout for the presentation - the room was packed (they even had to bring in extra seats)!  Thanks to Connie at...Building a Social Media or Digital Training Plan for Your Ad Agency
Krista NeherFeb 11 2011
I have the pleasure of working with a number of advertising agencies on digital training. Â As growth in social media marketing spending has exploded, and is expected to continue to grow, agencies are working to educate their staff in the...Social Media Jobs: Stats and Figures
Krista NeherJan 31 2011
It may surprise you to know that most of the top in demand jobs for 2011 didn't even exist in 2004.  In an economy where jobs are scarce, it can at least be said that social media is aiding the job...New Facebook Opportunities you Might have Missed
Krista NeherJan 28 2011
Facebook has been hot for marketers for years now, but over the last few months, Facebook has launched some new features that can have significant opportunities for marketers. Facebook Images Facebook recently changed (and upgraded) the way they handle images...Foursquare in 2010 – Infographics
Krista NeherJan 26 2011
Foursquare has a lot of potential, and most social media authorities project that location social networks, like Foursquare, Gowalla and Facebook Places, will experience huge growth in the next few years. This infographic shows key Foursquare trends for 2010. Foursquare...Twitter ads to reach $150 million – Are you in on it?
Krista NeherJan 24 2011
Mashable recently reported that Twitter ads are projected to reach $150 million in 2011 and up to $250 million in 2012. Have you considered Twitter ads as a part of your strategy? EMarketer reportedthe numbers based on spending from 2010 as...Ad Agency Training: Why Agencies NEED Digital Training
Krista NeherJan 19 2011
Last year I did a lot of training and consulting work with advertising agencies. As the market is changing and dollars are shifting towards digital Ad Agencies know that they have to get hip to digital but they usually don't...
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