Author: Krista Neher

4 Steps to Digital Marketing Measurement

Krista Neher

May 09 2023

4 Steps to Digital Marketing Measurement Digital marketing measurement can be one of the biggest challenges for a business. With so much to measure, how do you focus on what matters? There are four steps to effectively measuring your digital...

May 2023 Digital News Updates – Meta Expands AI, TikTok Host Free Trainings, and More

Krista Neher

May 04 2023

Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what matters to marketers during a live, interactive session and answer questions. We spend hours combing industry news sites...

Mobile Marketing Best Practices You Should Be Following

Krista Neher

May 02 2023

Mobile Marketing Best Practices You Should Be Following Mobile marketing used to be considered a separate channel – similar to an email or a website. Now, over 87% of digital content is consumed via mobile devices. Email, websites, social and...

Follow C.U.R.V.E. for Email Subject Lines That Get Opened

Krista Neher

Apr 18 2023

Follow C.U.R.V.E for Email Subject Lines That Get Opened It doesn’t matter how many emails addresses you have if people don’t open them. When you follow my C.U.R.V.E. model for email subject lines, you will improve your open rate. What...

Top Challenges to Community Management

Krista Neher

Apr 11 2023

Top Challenges to Community Management  Community Management is no easy task. Creating your own community online is a big investment and should be considered carefully. There are two challenges to community management - No Members and Accelerated Growth. Communities With...

Inbound Marketing: The Connected CRM Strategy

Krista Neher

Apr 04 2023

Inbound Marketing: The Connected CRM Strategy Inbound marketing is a technique for drawing customers to products and services through online content marketing, social media marketing, search engine optimization, and branding. I like to call inbound marketing the Connected CRM strategy...

Messaging App Advantages for Businesses

Krista Neher

Mar 28 2023

Messaging App Advantages For Businesses For many consumers, messaging app advantages are what drive them to mobile purchasing, particularly because they are convenient-it is easy to share text, video, and images or video chats than calling or visit a store....

Is Your Business Ready for a Mobile App? 5 Strategies for Mobile Apps

Krista Neher

Mar 21 2023

Is Your Business Ready for a Mobile App? 5 Strategies for Mobile Apps In the earlier days of digital marketing, businesses were flocking to create their own mobile apps. Since then, a few realities have slowed the business interest in...

Customer Relationship Management: Is Your Business CRM Ready?

Krista Neher

Mar 14 2023

Customer Relationship Management: Is Your Business CRM Ready? CRM stands for Customer Relationship Management. It's a platform or system used by a company to manage all of its interactions and its relationship with a customer. Small to large businesses all...