Category: Corporate Digital Marketing Training

The 17 Skills of a Modern Marketer

Krista Neher

Jun 13 2019

Digital is now projected to consume over 50% of marketing and advertising budgets, yet most marketers (especially senior marketers) grew up in a traditional marketing world. The world of digital, marketing and even consumers change quickly, so marketers need to...

The Future of Marketing (and Business): Agile, Analytical, and Accountable

Krista Neher

May 16 2019

Marketing is changing. It isn't just because of digital, although digital has been the catalyst for most of it. It is changing because with digital we have better opportunities to create more meaningful (and effective) marketing. Yet many brands and...

How to Upskill the Digital Marketing Skills of Your Team this Year

Krista Neher

Mar 18 2019

Digital now accounts for over 50% of most marketing budgets - a number that is expected to continue to grow further. Digital marketing represents a unique challenge for businesses because it continues to change and evolve - what works today...

The #1 Thing Holding Back Your Digital Transformation: Skills and Training

Krista Neher

Feb 15 2019

Digital Transformation is picking up steam with organizations of all sizes. The idea behind digital transformation is to not just adopt digital technology, but to change the operations of a business to harness technology to better meet consumer or customer...

How to Level-Set the Digital Marketing Knowledge and Skills in Your Organization

Krista Neher

Jan 17 2019

One of the challenges that many businesses have with respect to digital marketing is how to effectively level-set the digital knowledge level within their organization. As digital marketing has grown to account for over 50% of marketing spend, business professionals...