Social Media Metrics and Measurement

• Krista Neher
• May 29 2017

First, this headline is a lie. But if you want to gain insight on when to post on every social network, you need to read this post. Timing of Social Media Posts is Like Diet Drugs When people want to lose weight they love easy solutions – take a magic pill, drink green tea, don’t […]

• Krista Neher
• May 08 2017

Facebook Top News – May 2017 Facebook F8 Recap– Facebook held their annual F8 Developers conference in mid-April. There were tons of updates and announcements. Check out this post for the 10 most important announcements. As features go live we will also cover them in our Digital News Brief each month. The trends fall into […]

• Carolyn Coates
• January 21 2014

Not only are high growth firms using social media but they’re being strategic about where they spend their time. Social media marketing can be a huge investment of time no matter your experience level. Small businesses alone can spend an average of 5.5 hours a week on social media (85% admitted the business owner was […]

• Krista Neher
• September 11 2013

At the D2 Cincinnati conference today, I learned about World War D: The Never Ending Quest for Data. Panelists include Lung Huang from DunnhumbyUSA, Aaron Fetters from Kellogg’s, Heidi Browning from Pandora, Josh Chasin from comScore and Danielle Seth from Comcast. Highlights from the panel are below. The bottom line is that there is now […]

• Kim
• July 03 2013

Within the next 5 years, marketers are expected to spend 19.5% of their budgets on social media marketing, which is nearly 3 times as much as their current spending. The problem is that although most businesses are active on social media, most of them don’t know how to measure their social media efforts. Measuring your […]

• Kim
• June 27 2013

We’re very excited about our newest Cincinnati training course: Measurement & Analytics. This half-day quickstart program will show you everything you need to know about tracking and measuring your social media marketing efforts. Less than 30% of small and medium-sized businesses know how to measure their social media marketing efforts. How will you make sure […]