Social Media Metrics and Measurement

• Kim
• August 16 2012

Last week, Boot Camp Digital hosted a social media lunch and learn class in Cincinnati called “10 Tools to Streamline Your Social Media.” I was able to sit in on the class in which Krista shared some of Boot Camp Digital’s favorite secrets to getting a successful Return on Investment from social media. The best […]

• Mariya
• February 16 2012

Measuring your brand’s social media influence is not easy.  What metrics do you need to consider? How can they be calculated?  Often companies focus their attention on the amount of likes, followers and mentions without drawing a full picture of the social media engagement their brand has online. There are a lot of different tools […]

• Mariya
• January 13 2012

2011 was a great year for social media and by looking at this infographic we can see that this year might be even better!  Social media continues to grow and if your business is still not taking advantage of online marketing tools, this data might be something you want to check out before you finish your marketing plan […]

• Mariya
• December 06 2011

Social media is about strengthening relationships with your customers and partners, generating word of mouth marketing, creating brand awareness and finding new leads.  Usually most companies understand the value of social media and want to give it a try.  However, after making an investment in social media, they want to understand in more detail how social […]

• Mariya
• November 21 2011

Measuring social media is a big challenge for a lot of companies.  There is no magic tool that can give you all the pros and cons of your social media campaign, estimate the value and count the exact number of dollars generated because of social media.  However, this doesn’t mean that you shouldn’t measure social media. […]

• Krista Neher
• May 20 2011

I created my book, The Social Media Field Guide as a strategic tool to help businesses create and execute effective social media marketing.  One of the areas where businesses need the most help is in measuring the effectiveness of their social media marketing campaigns.  Whether you report to yourself or have to convince your boss, […]