Boot Camp Digital BLOG

5 Ways Businesses Benefit from Influencer Marketing

Krista Neher

Nov 08 2022

Influencer Marketing Benefits What is Influencer Marketing? Influencer marketing is when businesses partner with people online who have a large following as a way to gain exposure to their audience. Typically a business compensates an “influencer.” In return, the influencer...

November 2022 Digital Marketing News Updates: Reels are the NBT, Elon + Twitter, YouTube Handles

Krista Neher

Nov 04 2022

Members of our All Access Pass and Digital Marketing Insiders get the first look at the latest digital marketing news updates each month. During a live, interactive session, we cover what matters to marketers and answer questions. We spend hours combing industry news...

The SEO Process in 5 Steps

Krista Neher

Nov 01 2022

The Process of SEO Whether you choose to DIY or hire an SEO company to help, it’s useful to understand the process. SEO can be quite technical, and if this is an important area for your business you may want...

Let’s Get Real About Website Strategy

Krista Neher

Oct 25 2022

Your Website Strategy When it comes to your website (like everything else) – start with strategy! What is it that you want the website to do? Why do people visit your site and what are their expectations? How should your...

Become an Expert on the Social Media Marketing Landscape

Krista Neher

Oct 18 2022

The  Social Media Landscape In the early days of social media, we had a variety of complex graphics to discuss the landscape with hundreds of platforms and now,  it has matured and there are a handful of big players that...

Social Media Ads: How Things Really Work

Krista Neher

Oct 11 2022

Social Media Ads Ads on social media are a type of digital marketing paid advertisement that appears on social media networks. Facebook, Twitter, Instagram, and LinkedIn, have well-established self-service advertising platforms. Social media ads are popular because they are inexpensive...

October 2022 Digital News Updates: IG Creator Portfolios, LinkedIn Focus Inbox, Meta Community Chat

Krista Neher

Oct 07 2022

Members of our All Access Pass and Digital Marketing Insiders get the first look at the latest digital marketing news updates each month. During a live, interactive session we cover what matters to marketers and answer questions. We spend hours combing industry news...

Resources That Make You Better at Setting Display Ads

Krista Neher

Oct 04 2022

Display Ads Display ads are ads that appear around content online. For example, if you are reading a news site and see ads around the content, those would be display ads. These are purchased through ad networks and Google is...

How to Get Better Results Out of Your Video Ads

Krista Neher

Sep 20 2022

Video Ads While social media and display ads can have clips as a format, when we talk about this placement we are discussing advertisements that appear before, during, or after a video online. These are usually on YouTube, but can...