Boot Camp Digital BLOG

October 2022 Digital News Updates: IG Creator Portfolios, LinkedIn Focus Inbox, Meta Community Chat

Krista Neher

Oct 07 2022

Members of our All Access Pass and Digital Marketing Insiders get the first look at the latest digital marketing news updates each month. During a live, interactive session we cover what matters to marketers and answer questions. We spend hours combing industry news...

Resources That Make You Better at Setting Display Ads

Krista Neher

Oct 04 2022

Display Ads Display ads are ads that appear around content online. For example, if you are reading a news site and see ads around the content, those would be display ads. These are purchased through ad networks and Google is...

How to Get Better Results Out of Your Video Ads

Krista Neher

Sep 20 2022

Video Ads While social media and display ads can have clips as a format, when we talk about this placement we are discussing advertisements that appear before, during, or after a video online. These are usually on YouTube, but can...

The Not-So-New Trends in Social Media Marketing

Krista Neher

Sep 13 2022

Algorithm Driven In Social Media Marketing The first big trend in social media marketing is that now most social networks are algorithm-driven. This means people don’t see the latest posts in their feed. They see the posts that the network...

Social Media Networks: Best Practices for (Almost) Every Industry

Krista Neher

Sep 06 2022

Social Network Best Practices! Social media best practices are different for each network. Below, you’ll find a summary image that shows the best practices for each social network from an implementation standpoint. A few best practices to keep in mind...

4 Steps for Building Your Social Media Presence Online

Krista Neher

Aug 30 2022

Steps to Building Your Social Media Presence When it comes to building your social media presence there are four steps that you should plan for each social network: Profile, People, Post, and Participate. Big Idea: As you build your social...

Does Your Digital Tone Pass The Test?

Krista Neher

Aug 23 2022

Tone of Voice & Style Guides Prior to diving into digital, it's helpful to have strong style guides and a distinctive tone of voice for your business. Power Tip: Spending time upfront defining your tone of voice and general style...

Organic Social Media is Making a Comeback. NOW is the Time to Strike

Krista Neher

Aug 19 2022

Organic social media is dead. Paid must be a part of your strategy. This has been the prevailing mindset in social media marketing for the last 5 - 10 years. And for good reason. Algorithms have destroyed organic reach for...

A Beginner’s Guide to Content Strategy

Krista Neher

Aug 16 2022

Content Strategy  Your content strategy is essentially about defining what you will post and when. The specifics of frequency and content optimization will depend largely on the channels that you use. However, it's helpful to create a general idea of...