Boot Camp Digital Blog

• Allison Chaney

“What kind of content should I create for my website / social media / email…?” This is a question we hear all the time. It’s no secret that content is king and the best way to reach and engage your target audience is with relevant, valuable content. But many are struggling with how to come […]

• Krista Neher

Marketing is only getting more competitive and with the explosion of digital marketing there is more to know than ever before. Smart marketers stay ahead of the curve by gaining the most in-demand skills quickly. 1. Digital Marketing 101 The foundations of digital marketing are now vital skills – and not just for marketers. Your […]

• Krista Neher

As a business owner I’ve been passionate about productivity for some time. Productivity is vital to all professionals – but especially digital marketers. We have to manage multiple priorities and balance urgent requests with completing projects. As a business owner, I’ve focused on productivity and organization for 20 years. A few weeks ago I had […]

• Allison Chaney

“How do I know which LinkedIn Plan is right for me?” We hear this question all the time, and we find that many business professionals are unsure about which LinkedIn Plan is right for them.  That’s why we created this simple chart to help you decide which LinkedIn plan is best for your needs. Here […]

• Krista Neher

Digital Marketing continues to grow and evolve, but despite the constant “shiny new thing” and “top trends for 20XX” the reality is that the staples of digital marketing, the tried and true ways to grow your business and get results, haven’t changed much at all. In my latest book, Digital Marketing that Actually Works, I […]

• Krista Neher

Digital marketing is more important than ever. Here’s why: Budgets are shifting towards digital (and are now over 50%) More people are spending more time online Digital is proven to influence purchase decisions (in both B2B and B2C) Digital can be more cost effective In-person channels are limited right now You may have been hiding […]

• Allison Chaney

LinkedIn now has a Stories format on the platform. I’m so excited about this new feature, mainly because of how the engaging nature of stories can benefit businesses and drive results. That’s why I created this video to show you how to use this feature on LinkedIn. I’ll also share why you should use this […]

• Allison Chaney

One of our favorite features in LinkedIn is the events feature. But many businesses and organizations aren’t taking full advantage of the huge benefits this feature can deliver. We’ve been getting big results with LinkedIn Events so we created this guide to help you drive the results you want. What are LinkedIn Events? LinkedIn Events […]

• Krista Neher

Boot Camp Digital works with hundreds of global clients each year providing top-rated digital marketing training workshops. As we look ahead to 2021 there are a number of popular workshops that show some trends in digital marketing capability development. As the value of digital is no longer in question, businesses are investing in their people […]

• Krista Neher

I’ve attended hundreds of conferences and hundreds of workshops over my career. People often ask: Should I attend a conference or a training course if I want to build my skills? The answer (of course) is that it depends. It depends on your personal learning goals and what you want to get out of the […]

• Krista Neher

With the 2021 upon us you are probably plotting, planning and getting organized. We often focus on our business plans and results. But what about your plan for you? Or the people in your organization? How will you stay sharp? How will you stay up-to-date? How will you invest in yourself and your skills? In […]

• Allison Chaney

Corporate teams hire us to train their employees to be effective ambassadors for the brand using LinkedIn. In almost every training, we see a common theme with what’s standing in the way of building strong employee ambassadors. The key things holding teams back from using their personal profile on LinkedIn to elevate the corporate brand […]