Boot Camp Digital Blog

• Krista Neher

Digital marketing is more important than ever. Here’s why: Budgets are shifting towards digital (and are now over 50%) More people are spending more time online Digital is proven to influence purchase decisions (in both B2B and B2C) Digital can be more cost effective In-person channels are limited right now You may have been hiding […]

• Allison Chaney

LinkedIn now has a Stories format on the platform. I’m so excited about this new feature, mainly because of how the engaging nature of stories can benefit businesses and drive results. That’s why I created this video to show you how to use this feature on LinkedIn. I’ll also share why you should use this […]

• Allison Chaney

One of our favorite features in LinkedIn is the events feature. But many businesses and organizations aren’t taking full advantage of the huge benefits this feature can deliver. We’ve been getting big results with LinkedIn Events so we created this guide to help you drive the results you want. What are LinkedIn Events? LinkedIn Events […]

• Krista Neher

Boot Camp Digital works with hundreds of global clients each year providing top-rated digital marketing training workshops. As we look ahead to 2021 there are a number of popular workshops that show some trends in digital marketing capability development. As the value of digital is no longer in question, businesses are investing in their people […]

• Krista Neher

I’ve attended hundreds of conferences and hundreds of workshops over my career. People often ask: Should I attend a conference or a training course if I want to build my skills? The answer (of course) is that it depends. It depends on your personal learning goals and what you want to get out of the […]

• Krista Neher

With the 2021 upon us you are probably plotting, planning and getting organized. We often focus on our business plans and results. But what about your plan for you? Or the people in your organization? How will you stay sharp? How will you stay up-to-date? How will you invest in yourself and your skills? In […]

• Allison Chaney

Corporate teams hire us to train their employees to be effective ambassadors for the brand using LinkedIn. In almost every training, we see a common theme with what’s standing in the way of building strong employee ambassadors. The key things holding teams back from using their personal profile on LinkedIn to elevate the corporate brand […]

• Krista Neher

‘Tis the season for the digital marketing trends in 2021 prediction posts (ok, I’m not going to lie – I created one too). The truth is, that I’m not a big fan of these posts. Or the “get excited over trends” thinking. Here is why. As marketers, we do need to stay sharp and aware […]

• Krista Neher

Members of our All Access Pass get the first look at the latest digital marketing news updates each month during a live webinar. Facebook News Updates For the first time EVER we have no new updates from Facebook. SnapChat News Updates SnapChat Shows Follower Counts – Having previously resisted the urge, Snapchat will now display follower counts. You […]

• Krista Neher

The new year is always a great time to pause, reset your strategy and look for new opportunities to grow. So what is new? What should you pay attention to this year? Here are 21 trends to consider for 2021. #1. AI Optimizations Built In Artificial intelligence is seeping in to everything and can save […]

• Krista Neher

New research shows that 51% of marketers rate their #1 challenge for digital as finding talent. This isn’t surprising. Digital is still relatively new and digital as a mass marketing channel is less than 10 years old. Many mid-level and senior marketers didn’t “grow up” with digital as a top priority. It was an afterthought. […]

• Allison Chaney

Digital Marketing Strategy Cheat Sheet To be successful with any marketing plan you must start with strategy. Without a strategy, it’s like taking a vacation with no destination in mind. If you have no idea where you’re going, you’re likely never going to get there. It’s easy to default to a tactical mindset and jump […]