Boot Camp Digital Blog

• Krista Neher

Over the past 10 years I’ve looked at countless digital marketing and social media marketing reports. Analytics, reporting, measurement and ROI are also at the top of most marketers lists when it comes to digital marketing. The challenge is that when it comes to digital marketing we have no shortage of data. We have a […]

• Melissa Byers

When you consider doing business with a company, it’s common to look up their online reviews. It’s only natural to want to hear what others have to say about the service, competency, or experience. As a business, it’s critical for you to have a online customer service strategy in place. Business owners often have a […]

• Krista Neher

Boot Camp Digital’s July 2017 Digital Marketing News Update is packed with the latest and greatest from Facebook, LinkedIn, Instagram, Pinterest, SnapChat, Twitter, and more! We’ve also recently added a Innovation section that talks about emerging technology and trends. Facebook News Facebook ads new templates to the Canvas Ad Formats – If you’re looking for […]

• Krista Neher

“Which is best to monitor audience activity on social media? Likes and follower? I’m also looking at frequency of post of competitors and acquisition of followers and shedding. I’m also interested in tracking follow backs and DM followers.” Want to get really tuned into your social media? Pay attention to every last detail – including […]

• Krista Neher

Last week we worked with a client to run a Global Digital Marketing Livecast to all of their markets around the globe. Running events like this last year would have involved software downloads and licensing expensive webinar software. For this program we instead used YouTube Live to LiveStream the event. We’ve been using YouTube Live […]

• Krista Neher

I am posting on Google + and am writing responses to posts in “people” and “communities.” Is there an easier, more efficient way to group the relevant type of posts? Sadly, the answer is no. To begin with, Google+ engagement has dropped a lot. It’s great to see that you’re still active on it. If […]

• Krista Neher

Our list of June 2017 social media updates includes a long list of Facebook news, a word about LinkedIn and why now is the time to update your profile, and an update about Twitter direct messaging. Keeping up-to-date allows you to stay on top of your social media game. Facebook News – June 2017 Facebook […]

• Krista Neher

Today I had the opportunity to hear Bonin Bough talk about digital marketing – he was incredibly entertaining and energetic. One small idea he shared hit home more than anything else. Less than 1% of the course descriptions of the top business school course descriptions include “mobile”, “emerging”, “digital”, or “technology.” In 2017 this is […]

• Krista Neher

I’ve had the opportunity to create training programs for a number of digital transformation processes. When it comes to assessing an organization and building a plan, most trainers start with the skills people need. What we’ve found is, that while yes, people need skills, the most helpful starting point is job performance. We ask, “What […]

• Krista Neher

First, this headline is a lie. But if you want to gain insight on when to post on every social network, you need to read this post. Timing of Social Media Posts is Like Diet Drugs When people want to lose weight they love easy solutions – take a magic pill, drink green tea, don’t […]

• Krista Neher

Many businesses have a unique strategy for each of their digital marketing channels. They think about their website, social media, SEO, advertising, and email as different buckets that each has its own strategy, goals, and objectives. Offline media is entirely separate. The real key to true digital marketing success is to think about integrating digital […]

• Melissa Byers

Hold onto your hats, Windy City, because Boot Camp Digital is headed your way again with an outstanding Chicago Digital Marketing Training Workshop! We’re offering two- and four-day workshops covering internet marketing, social media, and digital marketing from September 26-29, 2017, back again at the beautiful AON Center. This year we’re presenting three fast-paced and […]