Boot Camp Digital Blog

• Krista Neher

Today I had the opportunity to hear Bonin Bough talk about digital marketing – he was incredibly entertaining and energetic. One small idea he shared hit home more than anything else. Less than 1% of the course descriptions of the top business school course descriptions include “mobile”, “emerging”, “digital”, or “technology.” In 2017 this is […]

• Krista Neher

I’ve had the opportunity to create training programs for a number of digital transformation processes. When it comes to assessing an organization and building a plan, most trainers start with the skills people need. What we’ve found is, that while yes, people need skills, the most helpful starting point is job performance. We ask, “What […]

• Krista Neher

First, this headline is a lie. But if you want to gain insight on when to post on every social network, you need to read this post. Timing of Social Media Posts is Like Diet Drugs When people want to lose weight they love easy solutions – take a magic pill, drink green tea, don’t […]

• Krista Neher

Many businesses have a unique strategy for each of their digital marketing channels. They think about their website, social media, SEO, advertising, and email as different buckets that each has its own strategy, goals, and objectives. Offline media is entirely separate. The real key to true digital marketing success is to think about integrating digital […]

• Melissa Byers

Hold onto your hats, Windy City, because Boot Camp Digital is headed your way again with an outstanding Chicago Digital Marketing Training Workshop! We’re offering two- and four-day workshops covering internet marketing, social media, and digital marketing from September 26-29, 2017, back again at the beautiful AON Center. This year we’re presenting three fast-paced and […]

• Krista Neher

What is your advice or opinion on Facebook Post Boost suggested by Facebook after I posted an article on my FB Business Page?    The short answer is yes. The longer answer is “heck yeah”. Boosted posts are: Cheap (cost effective) Can be targeted Drive results Quick and easy But only if you do them […]

• Krista Neher

We recently delivered a global digital marketing training program for a company with operations around the world, and one of the things we were surprised by was that in many markets, global digital marketing trends were much more advanced vs. the United States. Here are the top 5 global digital marketing trends we observed when […]

• Krista Neher

In 2017, digital marketing foundations are more important than ever. Companies are spending $83 billion this year alone and that number is expected to grow. If you want to be a relevant business leader you can’t afford to ignore it any longer – or not fully understand it. It isn’t going anywhere and it getting bigger. […]

• Krista Neher

Facebook Top News – May 2017 Facebook F8 Recap– Facebook held their annual F8 Developers conference in mid-April. There were tons of updates and announcements. Check out this post for the 10 most important announcements. As features go live we will also cover them in our Digital News Brief each month. The trends fall into […]

• Melissa Byers

Last week small business stakeholders gathered in Phoenix, AZ for #ICON17, a conference coordinated by Infusionsoft – a company whose mission is to help small businesses succeed. For three days I immersed myself in the world of owners, support staff, CEOs, managers, and dreamers. My head is spinning with new information and perspective, but there […]

• Krista Neher

The minute your digital marketing strategy steps outside of the U.S., you start relating to Dorothy and, “Toto, I’ve a feeling we’re not in Kansas anymore.” Global digital markets are quite different than those domestically. Global digital marketing training should include the following four principles. 1. Internet Isn’t Fast Everywhere In the U.S. (or in […]

• Krista Neher

In the early days of social media and content marketing we used to talk A LOT about content calendars and frequency. This is still one of the most discussed topics in social media, and yes, there are some general best practices for each channel (we cover these in both our Live and Online Social Media […]