Boot Camp Digital BLOG

Is a Facebook boost right for every post or only certain posts?

Krista Neher

Sep 28 2017

A Facebook boost is so tempting, isn't it? Every time you post on Facebook you're offered the option of spending a few dollars to reach a substantial audience. But is boosting EVERY post the right strategy? The truth about Facebook...

The Price of Poor Social Media Choices on Your Personal and Business Pages

Melissa Byers

Sep 26 2017

I can't tell you how many times I've literally said out loud, "I'm so glad social media wasn't around when I was a teen." It's not because I was a particularly ill-behaved child. It's more like I was...well...a young adult....

The Biggest Barrier to Digital Success? It isn’t What you Think.

Krista Neher

Sep 21 2017

According to a study by McKinsey, the biggest barrier to digital marketing success is not what you think it is. It isn't technology, complexity, or integration. It isn't budgets or investment. It is people. The study showed that cultural and...

Which Social Media Network Is The Best First Step?

Krista Neher

Sep 19 2017

With so many options, how do I know where to begin? Deciding which social network to start on for your business really depends on your business goals & objectives, your resources, clients, and lots of other factors including what it...

The Gimmick-Free Guide to How Often to Post on Social Networks

Krista Neher

Sep 14 2017

One of the most common questions we get is about social media post frequency. There are tons and tons and tons of studies on this. They typically rely on correlation analysis or something similar to show that you get more...

Is Snapchat Right For My Business? Is Our Target Audience Even There?

Allison Chaney

Sep 12 2017

SnapChat is all the rage, but that doesn't mean it's the best choice for marketers? Staying on top of the latest trends is an important part of digital marketing, but even more important is to make sure you are strategic...

September 2017 Digital Marketing News Updates

Krista Neher

Sep 11 2017

September 2017 Digital Marketing News Updates Boot Camp Digital’s September 2017 Digital Marketing News Updates include the latest and greatest from Facebook, LinkedIn, Twitter, Instagram, YouTube, SnapChat, Google, and more. Don’t miss the section on innovation if you want to...

#Hashtag Like a Pro: 5 tips for using hashtags on each social network

Melissa Byers

Sep 05 2017

Believe or not, hashtags turned 10 last month! That means for the last ten years, brands have been cashing in their popularity. Whether you love 'em or hate 'em, they're here to stay. Just make sure you know the lay...

The Biggest Problem with your Content? It is Irrelevant.

Krista Neher

Aug 31 2017

A study from Conversant showed that 65% of consumers are fed up with irrelevant content. I personally find it amazing on digital marketing how many brands and platforms can't seem to get their targeting down. I see foreign language ads...