Boot Camp Digital Blog

• Krista Neher

I work with thousands of businesses each year and answer thousands of questions about digital marketing and strategy. One of the things that most often strikes me is that businesses of all sizes (from national brands to smaller startups) want to try something fun before they even have the foundations of digital marketing in order. […]

• Krista Neher

Facebook announced ANOTHER update to their algorithm (sometimes called edgerank) that changes what people see in their newsfeed. Want to know how to future-proof your Facebook Strategy from this change and future changes????? Watch this video! Here is the bottom line. Facebook changes the algorithm all the time, and the algorithm is customized to each […]

• Krista Neher

When it comes to social media many marketers want to focus on adding new social networks and trying new things. Once we have one social network up and running we want to add more… and why not? There are articles about how businesses can use EVERY social network – including those that people don’t even […]

• Krista Neher

I gave a “Social Media for Customer Service” training recently, and was asked an interesting question. The question was about ROI; I was asked what the ROI was on investing in customer service. How can they justify the spending? Without more information I couldn’t really give a definitive answer, but I could provide a framework […]

• Krista Neher

Analytics is one of the most popular topics in digital marketing. We want to know what is working so we can optimize our spending. The problem is that most digital marketing reporting simply vomits numbers at people. There is no real analysis that is required to make better decisions. It isn’t about the numbers it […]

• Jamie Kinder

Check out our round-up of the biggest changes in social media and digital marketing from the last month. Let us do the work for you, we gather the updates, you reap the benefit of having all of them in one place! We read all of the latest social media news so you don’t have to. […]

• Krista Neher

More and more jobs are looking for marketers who understand digital marketing. Digital marketing skills including social media, content marketing, analysis, SEO and digital advertising are among the most in-demand skills for most marketing roles. Yet many experienced marketers don’t have these skills. They started and advanced in their careers before digital marketing and now […]

• Krista Neher

  Many companies want digital transformation – they want to transform their organization from traditional marketers to stealthy digital marketers – who know the latest tools, are quick to act and think of digital as a part of marketing. The challenge is how do we transform an organization to make digital a part of the […]

• Krista Neher

Social Media continues to grow and evolve, and many marketers read articles about trends to watch or predictions on the next big thing. Stop wasting your time on the next big thing and take advantage of what is trending now. 1) Video All of the big social platforms are making significant video plays now. Our […]

• Krista Neher

We recently ran a workshop for executives on social media marketing. Most of the executives in our training program were older and weren’t actively using social media. They are busy. They know that their friends and family are using social media, but they don’t have a big interest in it personally. They do, however, realize […]

• Jamie Kinder

Check out our round-up of the biggest changes in social media and digital marketing from the last month. Let us do the work for you, we gather the updates, you reap the benefit of having all of them in one place! We read all of the latest social media news so you don’t have to. […]

• Krista Neher

People often talk about digital marketing as though it is a silo – different from the rest of marketing. They think in terms of channels when building a marketing plan – building the plan for television, print, radio and then of course digital. The challenge is that we aren’t doing traditional marketing and digital marketing. […]