General, This Week in Social Media

Social Media Round Up

Bottom Shape

Jamie Kinder

Apr 21 2016

Social media news monthly round up

Check out our round-up of the biggest changes in social media and digital marketing from the last month. Let us do the work for you, we gather the updates, you reap the benefit of having all of them in one place!

We read all of the latest social media news so you don’t have to.

As a value add for our All Access Pass Members, we provide a monthly call where in 30 minutes we share the biggest changes in social media and importantly how they impact your social media strategy and 30 minutes of open Q&A where we answer questions from our members!

The top news in social media that we covered this month includes:



  • Rolls out 60 Second Videos Instagram rolls out 60 second videos (increasing the length from 15 seconds). This may create new opportunities for marketers to use Video on Instagram to share their story without worrying about the time limit.
  • Ad Overlay Makes Ads More RelevantInstagram ad overlay makes Instagram ads even more relevant with compelling calls to action.
  • Instagram Video Explore Channels Instagram created a video explore channel where you can search for and explore videos. This further demonstrates their focus on video as a strategy.



  • Pinterest Launches How-To Pins How-To Pins could be a way to increase your exposure on Pinterest. The downside is that they are pulling the “How-To” details into Pinterest which may result in fewer clicks to your website. This is great for exposure of your business but may reduce traffic.


  • Google Builds YouTube ConnectGoogle is competing with Periscope and Facebook Live with their new connect for YouTube. This brings livestreaming into YouTube and may make Google a major player in the live video space.


  • Chat 2.0 – SnapChat launches Chat 2.0 which allows people to connect with audio and live video. This makes SnapChat even more interactive while continuing to provide the privacy that users love.



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