Boot Camp Digital Blog

• Carolyn Coates

I recently heard Beverly Ingle speak about Design Thinking that left me with some insanely valuable tips. You don’t have to be an artist because design thinking is a method of evolving an idea through a specific thought process. While some of it may seem like common sense, following a specific process to organize your […]

• Krista Neher

As social media certifications become more and more common, there are a number of things to look for to determine if you are choosing the best social media certification program. Don’t waste your money on a program that doesn’t give you what you need. Here are things that I’d recommend considering when evaluating a social media […]

• Carolyn Coates

Facebook is the largest social network with over 1.3 BILLION monthly active users and 48% of them logging on DAILY. So, Facebook Marketing is an easy way to reach your audience, right? Not necessarily – it’s becoming more and more difficult to successfully market on Facebook if you don’t have a strong, effective marketing strategy. […]

• Krista Neher

While social media has now been around for many years, many businesses still struggle with building a social media strategy that gets real results. The reason is that we often get caught up in the implementation and forget to continue to link back to our strategies. These 8 Steps to Building a Social Media Strategy […]

• Carolyn Coates

This week in social media brought significant changes to Facebook – from Page and News Feed redesigns to a more organized ad setup, Facebook is working help you make a bigger impact so don’t miss out on these changes. Google+ takes a step towards looking like Facebook with larger photos and LinkedIn updates the People […]

• Carolyn Coates

With well over 1.2 billion Facebook users, you can’t ignore that they are looking for your brand on Facebook – you need to make sure they can find you. So how do you get their attention? Facebook Brand Pages are facing more difficulty than ever to get in front of their target audience. It’s important […]

• Patrick Carroll

Cincinnati AMA hosted an amazing lunchtime learning session with SEO, PPC, Content Marketing Expert John Crenshaw of Razorlight Media. He presented “5 Easy Fixes To Dramatically Improve PPC Performance” and we live-blogged the presentation: These 5 performance enhancing tips can save money, increase leads, and vastly improve ROI.  #1 Disable The Display Network The display network requires […]

• Patrick Carroll

A few weeks back we spent the morning learning about shareable content with Buzzfeed. If you’re unfamiliar with Buzzfeed, you probably don’t have a Facebook, Twitter, or an internet connection… Buzzfeed articles have flooded hundreds of millions of newsfeeds over the last year. They employ cute cats, hilarious pictures, and fun quizzes to launch content […]

• Patrick Carroll

You’ve already created a stunning profile, you’ve connected with most everyone you can think of, but nothing is happening. LinkedIn is a social network that can help grow your business by driving leads, creating greater brand awareness, and connecting with amazing partners. However, simply being present on LinkedIn isn’t going to get real results.  The […]

• Carolyn Coates

This week in social media Pinterest lifts the limit of secret boards and makes it easier to pin on Chrome. With Facebook Company Page reach declining, a recent change could turn things around – learn how to take advantage of this. LinkedIn not only gives you insights on viewers now but introduces a publishing platform […]

• Krista Neher

I am really excited to announce my fourth book (WOW – Seriously?!?!?) Visual Social Marketing for Dummies. This book was a tremendous accomplishment for me, as I had the opportunity to work with the folks at Wiley and the Dummies brand to create an amazing book. Don’t let the title mislead you – the book […]

• Patrick Carroll

A LinkedIn Page is a great hub for your businesses digital activity and is everyone’s first thought when using LinkedIn to drive business results. But no matter how strong and optimized your LinkedIn page, it will never have the same business-growing potential as your employees.  Below are 3 very easy steps your employees can take […]