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Bottom Shape

April 2025 Digital Updates – AI Roles in Meta, TikTok launched a Creator Academy and more.

Krista Neher

Apr 03 2025

Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what matters to marketers during a live, interactive session and answer questions. We spend hours combing industry news sites...

Which social network should my business be on? Social Media FAQ

Krista Neher

Nov 13 2014

People often ask: “Which social network should my business be on?” or “If I can do just one social network, what should it be?” The answer (annoyingly) is “It depends”. People hate this answer because they want a magic formula,...

This Week in Social Media… Facebook Adds Rooms, Twitter Helps Businesses, Pinterest Updates Their App

Juan Valle

Nov 10 2014

In this edition of "This Week in Social Media," we talk about Facebook launching an update to its ads platform, Twitter gets an audio update, and Pinterest allows iOS users to Pin directly from their browser. Facebook Rooms Recently Facebook...

Social Media Automation: What you should NEVER Automate

Krista Neher

Nov 04 2014

When it comes to social media, everyone is looking for ways to save time and become more efficient. One of the ways to do this is to automate social media. Even in the early days of social media, services automating...

Social Media Question: Should I Create a Separate Account for X?

Krista Neher

Oct 31 2014

This is a common social media question, especially for businesses trying to bring their strategy to life. People often ask me, should I create a separate social media account for X purpose? Maybe it is for each department. Maybe for...

Social Media Tip: Brevity Wins

Krista Neher

Oct 30 2014

When you are communicating keep it short. People are overwhelmed. They have too much information coming at them. They don't have time for you. We learned this through social media, but it applies to everything. Whether it is email, direct...

An Overview of Ello, The Social Network (VIDEO)

Krista Neher

Oct 27 2014

A month ago, Ello was supposed to be "the next big thing". Since then, interest has seemed to decline as marketers get back to work on the social networks that people actually use. If you've bee interested in Ello but...
Facebook Local Awareness Ads

This Week in Social Media… Facebook goes local, Twitter gets audio, and much more

Juan Valle

Oct 23 2014

In this edition of "This Week in Social Media," we talk about Facebook launching an update to its ads platform, Twitter gets an audio update, and Pinterest allows iOS users to Pin directly from their browser. Local Awareness Ads debut...

21 Social Media Marketing Tips

Krista Neher

Oct 23 2014

I've been doing social media marketing for many years now, and I wanted to share with you some of my favorite quick tips. You beat your competition by doing things smarter, faster and better…. Not by doing the same things the...

Permission Marketing vs. Interruption Marketing

Krista Neher

Oct 21 2014

Seth Godin coined the phrases permission marketing and interruption marketing many years ago, yet many marketers still haven’t truly come to understand the differences, and how they need to adapt their thinking. Even in general interruption advertising like billboards and...
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