Boot Camp Digital Blog

• Deepa

Last week I wrote a detailed article about our email marketing training.  Today I wanted to share with you a summary of the 3 steps to successful email marketing.  For more details on these steps, check out my earlier post. 1) Get Emails You don’t want people marking your email message as spam as your […]

• Kim

We at Boot Camp Digital are constantly striving to improve our social media & Internet marketing education programs so that they are more beneficial to all our customers. That is why we have entered Chase Bank and Living Social’s “Mission: Small Business” contest, which gives us the opportunity to win a $250,000 grant for our […]

• Kim

  Experts are saying that mobile marketing is going to be bigger than radio, TV, and personal computer combined. Just look at the stats: It takes 90 minutes for the average person to respond to an email, but it takes 90 seconds for the average person to respond to a text message (CTIA.org) 70% of […]

• Deepa

I  wait eagerly for our monthly Lunch and Learn sessions, social media training classes and webinars; they are quite informative and engaging and the topics covered are always action-oriented. This month’s Lunch and Learn topic was ‘Email Marketing that gets results’. In the initial fifteen minutes, we touched on the latest trends in social media focusing […]

• Kim

Unless you’ve completely avoided the Internet lately, you’ve probably noticed all of the new features that have been recently added on Facebook, including Timeline and promoted posts. Many of the recent changes have a lot of companies taking a second look at how they market to customers on Facebook. Some of the new additions to […]

• Krista Neher

At SES Toronto this week I had the pleasure of moderating the panel discussion on conversion optimization.  I already posted about Gary’s Presentation on 20 Optimization Tips, so today I wanted to share with you tips from Jason Wells, CEO of ContactPoint. Jason set the stage at #SESTO by sharing information about what a conversion […]

• Deepa

This article is last in the series of the articles that we have been posting about the top 4 questions we asked at the nonprofit symposium. You can access the earlier articles here. The Nonprofit Symposium received  overwhelmingly positive feedback from the participants. At the end, we posed a crucial question to the participants, “What […]

• Krista Neher

I had the pleasure of moderating a panel on conversion optimization with Gary Przyklenk (I have no idea how to say his last name) and Jason Wells.  I’ll write another post with the highlights from Jason’s presentation later, but here are the 20 tips that Gary shared. As an overview, conversion optimization is about optimizing […]

• Deepa

This article is in continuation of earlier posts by my colleague Kim about the top 4 questions we asked at the nonprofit symposium. Here’s a link to the earlier posts. Survey results of the top social media tools at the nonprofit symposium: Facebook leads the way!                   […]

• Krista Neher

On June 25 I will be speaking at the New York Times Small Business Summit in NYC, and I want you to join me!  The Summit gave us a free pass to give away, and you could win it! About the New York Times Small Business Summit: The New York Times 7th annual Small Business […]

• Deepa

Calling Social Media enthusiasts, Digital marketers, New media experts, Online marketing gods, SEO gurus, or Web strategists. Whatever your preferred title is, here’s something fun for you. Boot Camp Digital is launching Tuesday Trivia on Facebook. A fun way to test your social media knowledge and win exciting prizes….. The first step is to LIKE […]

• Kim

As we discussed in the first entry about the Nonprofit Symposium, social media can be used in numerous ways by nonprofits to improve and benefit their organization. When we did the post-it activity at the Nonprofit Symposium and had attendees answer 4 questions on how social media relates to their nonprofit (see Question #1), it […]