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April 2025 Digital Updates – AI Roles in Meta, TikTok launched a Creator Academy and more.
Krista NeherApr 03 2025
Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what matters to marketers during a live, interactive session and answer questions. We spend hours combing industry news sites...Social Media Keynote Presentation: Powering Up Your Social Media
Krista NeherOct 31 2013
Earlier this week I had the opportunity to speak at the Ohio Business Technology Summit to share strategies for social media (learn more about my social media speaking here). The event attracted business leaders from across the region who were...Announcing Online Advertising Training: Google, Facebook, Twitter Ads, and More!
Patrick CarrollOct 29 2013
Advertising online can be a great way to jump start your website traffic, leads and sales. I have personally seen tremendous ROI (Return on Investment) from Google advertising. The reason these ads can be so effective is because they can...Understanding Facebook Edgerank from #PubCon
Krista NeherOct 28 2013
Today I had the pleasure of moderating a panel at #PubCon on Edgerank. Edgerank is the algorithm that Facebook uses to determine what you see in your Facebook newsfeed. First up was Jonathan Goodman, CEO of Halyard Consulting. Here is...7 Steps to Building a Social Media Training Program [SlideShare]
Patrick CarrollOct 25 2013
Step 1. Survey your Organization Assess the knowledge and skill of your employees. Understanding their knowledge and skill levels will help you decide what they need to learn. Step 2. Determine your Learning Objectives What do you want your training...I’m not on Facebook; Perspectives from a College Student
Brielle PearsonOct 24 2013
Millennials aren’t using Facebook anymore. Other social networks are grabbing our attention and we've lost our need to stay connected using Facebook. Many of my friends have even referred to Facebook as “Mombook” or “Fakebook” to express their frustrations with...The Latest in Search from Google: Matt Cutts shares what you NEED TO KNOW #PubCon
Krista NeherOct 23 2013
This is "straight from the horses mouth" - meaning I'm at Pubcon listening to the updates from Matt Cutts who heads webpsam at Google.... This is where google is going. The Key messages: Social impacts search, identity matters, mobile will...Creating a Blogging Strategy to Blow Readers Away
Carolyn CoatesOct 22 2013
A few weeks ago we did a business blogging training to help businesses understand how they can really take advantage of one of the most powerful tools in social media. Blogs aren't as new and sexy as Pinterest or Instagram, but they...The 3 Reasons You Need Social and Google Ads
Patrick CarrollOct 21 2013
The most effective advertising available today is online. Google and social ads have become a staple in advertising for big brands and small businesses alike. If they’re not part of your marketing strategy yet, keep reading. 1. Precise: Target Potential Customers...This Week in Social Media: Schedule Tweets in Twitter, Review Facebook Places, Foursquare Helps Find Nearby Friends, and More!
Carolyn CoatesOct 18 2013
This week in social media brought many updates for Twitter including the ability to schedule tweets and new direct message settings. Facebook again altered privacy settings and is allowing reviews for places while Foursquare helps identify nearby friends and places....
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