Boot Camp Digital Blog

• Krista Neher

According to a recent study published in EMarketer, companies have big plans for their social media marketing.  This report shows you where top companies are prioritizing different aspects of social media – how do your efforts stack up? What they Have Today Social media policies Integration into marketing plans overall Monitoring and rapid response Overall […]

• Krista Neher

The Altimeter Group launched a report earlier this year about how companies are spending on social media.  One of the things that really struck me was the reported spending in social media training. According to the report, companies are spending an average of $23k on social media training, with advanced companies spending $66k on social […]

• Krista Neher

In the summer of 2011, Booz & Co. and Buddy Media surveyed managers from Fortune 100 companies for their “Campaigns to Capabilities: Social Media and Marketing” report to understand digital marketing priorities. As the chart below shows, today, most marketers are spending less than 5% of their digital budgets on social media.  In 3 years […]

• Mariya

Boot Camp Digital recently launched a Facebook Places and Foursquare Check-In for Charity campaign.  The rules are simple: each time we receive a check-in (from non-employees only) on Facebook or Foursquare we will donate $0.50 to the Charity or Non-Profit of the month (capped at $50 per month).  So, by checking-in at Boot Camp Digital […]

• Krista Neher

This is an amazing presentation by a good friend and smart man – Lee Oden – check it out.  It outlines the main connections between search and social media and how to integrate them.  Fabulous resource. Social Media & SEO – TopRank Online Marketing View more presentations from TopRank Marketing

• Krista Neher

I recently did a webinar on Location Marketing and I talked about the power of the “Donate to Charity” option in the Facebook deals section as a part of Facebook Places.  Many B-to-B companies struggle with how to make location social networks relevant to them, and the donate to charity deal allows even B-To-B to […]

• Mariya

Recently I came across an interesting infographic made by Craig Newmark, founder of Craigslist, on how the most proactive and tech-savvy non-profits use social media.  The main idea was to discover how their net income influenced the effectiveness of their social media strategy.  Do non-profits get better results by having a bigger budget for their online […]

• Krista Neher

People go online for 3 basic reasons. Seriously. Everything you do online falls into one of the following three reasons. To get information To be entertained To connect with other people   If you want to be successful in online marketing, you have to know this and leverage it.   As you build your social […]

• Mariya

Don’t miss our NEW Social Media Lunch Session this month!  Join our training on October 20th and learn how to Measure the Effectiveness of Your Social Media Marketing.  During this lunch session we’ll cover one of the biggest challenges in social media: Measuring Social Media. This session will showcase tools and creative approaches that can be used to assess the […]

• Mariya

Social media, internet marketing and digital marketing are the most popular trends in the world of marketing right now.  Companies now understand the importance of social media and online community in building brand recognition and influencing the buying decisions of their clients. With this understanding there is a huge demand for specialists who are familiar […]

• Mariya

LinkedIn is a very valuable business resource.  By utilizing LinkedIn in your marketing strategy you open up a lot of new opportunities like driving traffic to your website, online lead generation, connecting with your clients and building an online community around your brand.  As obvious as it could be to some professionals how they should […]

• Mariya

Last week we had the pleasure of hosting the OFFICIAL AFTER PARTY for the Digital Non Conference – The Digital Social (#TDSCincy)!  It was an awesome networking event and a great conference – I had the opportunity to reconnect with many old friends and meet a number of new ones.  There was lots of great networking and […]