Boot Camp Digital Blog

• Krista Neher

First, thank-you to everyone who came out to the Boot Camp Digital Cincinnati Open House and Ribbon Cutting Happy Hour.  We really enjoyed hosting you at the new office (and it gave us an excuse to finish decorating!), and I truly appreciate your support. We had over 60 people in and out throughout the night […]

• Krista Neher

According to Wikipedia, a flash mob (or flashmob)[1] is a large group of people who assemble suddenly in a public place, perform an unusual and pointless act for a brief time, then quickly disperse. The term flash mob is generally applied only to gatherings organized via telecommunications, social media, or viral emails.[2][3][4][5][6][7] The term is […]

• Krista Neher

According to a new survey by Microsoft, Online reputation matters more than you think. 70% of HR Professionals have disqualified a candidate due to their online reputation. Only 15% of consumers think that their online reputation matters in their job search. Yikes. HR Pros and Recruiters are actively using online reputation in assessing candidates, yet […]

• Krista Neher

When you begin crafting your social media strategy your first instinct may be to start with the sale….  How do you drive a consumer to buy your product?  Focusing on the sale is typically the wrong answer (not that sales don’t matter). The brand cycle doesn’t typically start with purchase. As you can see below, […]

• Krista Neher

I had the privilege of presenting at the AdClub career day last week.  There were about 70 job hunters in attendance – mostly new grads. I shared the presentation below on how to build your brand and reputation online.  One of the main discussion areas was around Facebook – how do you manage Facebook when […]

• Krista Neher

For those of us who aren’t into football, the superbowl is all about the ads #brandbowl #adbowl #sbads. Millions of dollars are spent (this year it was 2.6 million for a single spot) by large and small brands, with creative execution highly scrutinized by superbowl fans. This year, myself and Monika Roberts had the pleasure […]

• Krista Neher

While at PubCon in Las Vegas, I had the pleasure of moderating a number of panels on twitter.  In the video below Vanessa Zamora of PubCon interviews me about how companies can use twitter. One of the things that I like the most about pubcon is the diversity of panelists.  In our conversations about twitter, […]

• Krista Neher

I got an email from Slideshare recapping my stats from 2009.  I speak and present at a variety of industry events on social media, branding and digital marketing, and slideshare has been a valuable tool for me to share my presentations with participants and those who were not able to make it. First, for those […]

• Krista Neher

As you may know, Boot Camp Digital moved in to a new office in downtown Cincinnati late last year.  2009 was a great year and 2010 is looking even better.  We want to celebrate with you at an office Happy Hour. We hope that you can join us – please feel free to pass the […]

• Krista Neher

This is a question that comes up over and over again.  I’ve even been asked to train interns at a University because their employers wanted them to “do social media marketing”.  Why was I training these youngsters who are supposed to know everything about social media and the internet?  Because they know how to use […]

• Krista Neher

We are really excited at Boot Camp Digital to be working with a client that has a product that we really think can make a market impact this year.  Adage recently posted an article on 5 Mobile Trends for next year – and mobile coupons and commerce was on the list. MobileCoupons.com is a free […]

• Krista Neher

It is official.  Twitter is popular. According to the Global Language Monitor “twitter” was the most popular word of 2009. That is right.  Twitter beat out major international news events like  H1N1 (3rd place) and the election of President Obama (second place). Shocked?  I was (and I’m a social media junkie).  Is Twitter (in the context […]