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Dec 02 2009
I have done a lot of speaking presentations recently in Cincinnati and around the US. One of the key things that we often discuss are rules of engagement for social media. Especially if you are new to the space, there are some basic guidelines or etiquette that should be observed in order to be successful in the space (we’ll share these tomorrow).
These rules are not unique to social media. They exist for all social interactions. In the real world we understand how to behave in social settings because we get immediate feedback from people – we can see their response and reaction to our behavior.
We also learn how to behave over time as we watch how other people interact. As adults, it is second nature – our socialization as a child prepared us for how to interact with people.
Online social interactions present a few unique problems:
The good news? There are some general rules that will help you overcome these issues. There are a lot of brands seeing success in the social space and driving sales and ROI.
In the next part of this post (tomorrow) I’ll cover principles for success in social media.
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