Digital Marketing, General, Social Media PR
What Is Conversational Marketing?
Sep 05 2023
Conversational marketing focuses on driving conversations or harnessing influencers or partners to promote your business, usually in conversations.
Conversational marketing includes several different core digital marketing strategies:
When it comes to digital marketing, many businesses are so focused on posting their content that they forget to harness the power of others to spread their message.
In almost any study, word-of-mouth is a top influencer of purchases, yet it is rarely seen in digital marketing plans.
Word-of-mouth is also one of the most trusted forms of marketing. People are more trusting of recommendations from strangers than they are of most marketing methods.
As the chart below from the Nielsen consumer trust survey shows, two of the top three trusted sources are recommendations and referrals.
To learn more about Influencer Marketing and how to monetize your brand through conversation, check out our course today.
Remember, conversational marketing is to help you drive conversation through relationships. If your business has not built a positive relationship with its customer, that is a great place to start.
This is an excerpt from Krista Neher’s best-selling book, “Digital Marketing That Actually Works.” You can find this and more books at Boot Camp Digital.
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