Author: Krista Neher
REPORT: How top Marketers are Focusing on Social Media. How Does Your Marketing Plan Stack Up?
Krista NeherNov 08 2011
According to a recent study published in EMarketer, companies have big plans for their social media marketing. This report shows you where top companies are prioritizing different aspects of social media - how do your efforts stack up? What they...How Organizations are Spending in Social Media Training
Krista NeherNov 04 2011
The Altimeter Group launched a report earlier this year about how companies are spending on social media. One of the things that really struck me was the reported spending in social media training. According to the report, companies are spending...Top Marketers Projected to Increase Spending on Social Media
Krista NeherNov 03 2011
In the summer of 2011, Booz & Co. and Buddy Media surveyed managers from Fortune 100 companies for their “Campaigns to Capabilities: Social Media and Marketing” report to understand digital marketing priorities. As the chart below shows, today, most marketers...Search and Social – Presentation
Krista NeherOct 28 2011
This is an amazing presentation by a good friend and smart man - Lee Oden - check it out. It outlines the main connections between search and social media and how to integrate them. Fabulous resource. Social Media & SEO...New at Boot Camp Digital: Check-In for Charity
Krista NeherOct 25 2011
I recently did a webinar on Location Marketing and I talked about the power of the "Donate to Charity" option in the Facebook deals section as a part of Facebook Places. Many B-to-B companies struggle with how to make location...People Go Online for 3 Reasons. Leverage That For Your Social Media.
Krista NeherOct 18 2011
People go online for 3 basic reasons. Seriously. Everything you do online falls into one of the following three reasons. To get information To be entertained To connect with other people If you want to be successful in online...Your Best Customers are One Step Removed from Your Current Customers: The Power of Social Media
Krista NeherSep 19 2011
I was speaking at #SMIATL (Social Media Integration Atlanta) last week and had the privilege of providing a beginner workshop to participants. Toward the end of the session I was speaking about the TRUE power of social media - one...Infographic on Social Media Use
Krista NeherSep 09 2011
Check out this amazing infographic from Search Engine Journal on social media. Source: The Growth of Social Media: An InfographicHow Companies Spend on Social Media
Krista NeherSep 07 2011
Many businesses ask me how much they should plan to spend on social media and importantly, what to spend it on. Altimeter group has done a fantastic job of collecting data from companies about how they structure their organization for...
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