Krista Neher

Aug 11 2019

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Facebook News Updates

• Facebook pays $5B FTC Fine for Privacy Violations
• Facebook Reduces Text and Media in Mobile Newsfeed – Check out the new aspect ratios for the mobile news feed. Less text in preview and smaller images.
• Facebook Expands Search Ads – You may start to see search ads as a placement in your campaigns. 
• Facebook Tries to Attract Creators – New features include new ad placements, subscriptions, brand collaboration platform and creator studio improvements. This shows that Facebook is clearly committed to winning over creators.
• Facebook Relaunches Reach tool for Custom Audiences – This was removed about a year ago so advertisers couldn’t see the size of their custom audience. The size estimate is relaunched and now shows up in ads manager.

Instagram News Updates

• Instagram is Hiding Likes – This is now rolled out in 6 countries as the platform wants to minimize the popularity aspect. While many suggest that this is problematic for influencers, you can still see the likes and if you have a business account you can still see likes in your analytics.
• New Group Chat Stories Sticker – You can invite people into a group chat directly from an Instagram sticker.
• Instagram Stories Camera Saves for 7 Days – The new app saves stories content for 7 days so you can still find pictures you took and want to use.
• Instagram Includes Ads in Explore – This new placement integrates ads naturally into the explore content.
• Study Shows Lower Reach and Engagement – If you’ve seen your analytics declining you aren’t alone. Brand accounts have seen a decline in engagements and influencer accounts show less reach.

YouTube News Updates

• YouTube has New Monetization Tools for Creators – They announced a variety of ways for creators to make more $$ from their accounts. SuperChat allows users to purchase messages, and SuperStickers allows their stickers to show up. Channel memberships offers a subscription option and they also have new merchandising monetization available. 
• YouTube AutoModerates some Comments – Comment moderation can be challenging on YouTube. This means that comments that are identified as likely offensive will automatically go for review vs. being posted.

Twitter News Updates

• Twitter Announces Broadcast Scheduling – You can now schedule your video broadcasts via Twitter.
• Twitter Tests with Replies – If you’ve seen strange functionality with replies on Twitter, they are testing a few things here. Nothing is officially rolling out, but you may notice new features.
• Twitter Rolls Out New Design – Making it easier to use the platform and discover content.
• Twitter Allows Customization of Lists – Including pinning and choosing which ones you appear in.

LinkedIn News Updates

• Share Services on Your Profile – LinkedIn has a new feature that allows you to share your services on your profile. This is a searchable section that may help you get found.
• New Features for Pages – Pages can now add a Call To Action button, participate in community hashtags and edit the page via mobile.
• LinkedIn Shares their Algorithm – People you know talking about things you care about. LinkedIn also gives some tips to stand-out in the newsfeed.
• LinkedIn Adds Ad Awareness and Conversion Objectives – This rounds out the ad objectives for campaigns (and makes it closer to Facebook).

Pinterest News Updates

• Pinterest Encourages Videos – The network is now encouraging native video uploads to the platform. This could be a way to repurpose other video content or increase visibility on the platform.

Search News Updates

• Google Local has Place Topics – Google local now has place tags that can be applied to your Google Local listing. This allows people to see the top tags associated with your business instantly.

Industry News and Research

• Teens Share the Apps they are Ditching – Topping the list is Facebook, KIK and Skype. 
• Ad Spend by Channel Breakdown – Search still accounts for most online ad spend, followed by social and display.
• Google Launches New Social Network called Shoelace – Only in NYC and in a closed beta. The app is aimed at organizing local events and activities.

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