Analytics

• Krista Neher
• June 20 2023

Best Practice For Setting Benchmarks A benchmark is a way to understand if your digital marketing is performing well relative to a set standard or benchmark. For example, you may have an open rate on your email of 10% – is this good? Should you be satisfied? What does good look like in digital marketing? […]

• Krista Neher
• June 06 2023

Investment and Impact Prioritization Model to Improve ROI When calculating the prioritization of your investment and impact, a great way to see if you have an ROI – Return on Investment – is to graph it out. I like the Investment and Impact Prioritization Model. Even if you don’t have the exact investment or impact […]

• Krista Neher
• May 16 2023

What Makes A Good KPI? KPIs -Key Performance Indicators –  judge performance in digital marketing (and in other marketing as well). Since you typically can’t measure your end goal (sales, donations, etc.) and specifically attribute them to one activity, you use a KPI. A good KPI is a metric that indicates whether your efforts are […]

• Allison Chaney
• July 28 2020

Our virtual digital marketing boot camp students learned a ton in our recent session! We focused on reputation management, email marketing, digital advertising and Facebook ads, as well as analytics and measurement all in one day, and the questions were specific and focused on a few key areas. Here are the key takeaways: Q: What […]

• Allison Chaney
• June 17 2020

We are VERY excited to share with you the launch of our TikTok Marketing Course. TikTok is a highly addictive platform, and the has taken over as the next big thing in social media. What sets TikTok apart from other platforms is the copy-cat culture of its users, and how easy it is to go […]

• Allison Chaney
• June 17 2019

We are VERY excited to share with you the launch of our Search Advertising (PPC) Training Course. Search ads, a type of PPC (Pay Per Click) advertising, are an effective way to drive quality traffic to your website that converts to sales and leads. Search ads can also increase awareness for your brand and your […]