Content Marketing

• Krista Neher
• June 02 2015

I’ve talked in the past about Marketing your Marketing and content Repurposing, but what we sometimes forget about is repromoting our content – especially our best content. The idea is that usually when we create a piece of content – a blog post, infographic, video, etc – we promote it immediately, and maybe even have […]

• Krista Neher
• March 10 2015

Social media is a crowded space and it is harder and harder to break through. Here are 5 quick tips that can make your content more interesting and effective. 1. Be short. 2. Be funny. 3. Link to pop culture. 4. Use visuals. 5. Be interesting & shocking.

• Krista Neher
• October 30 2014

When you are communicating keep it short. People are overwhelmed. They have too much information coming at them. They don’t have time for you. We learned this through social media, but it applies to everything. Whether it is email, direct mail, a letter… assume that people have limited time to listen to you. Get them […]

• Krista Neher
• October 21 2014

Seth Godin coined the phrases permission marketing and interruption marketing many years ago, yet many marketers still haven’t truly come to understand the differences, and how they need to adapt their thinking. Even in general interruption advertising like billboards and television commercials, those who are gaining attention are the ones creating content that people are […]

• Krista Neher
• June 18 2014

This made me smile today so I wanted to share. Axe launched a Social Effort Scale, which will tell you if you “try too hard” at social media. Basically, they analyze your social media content and tell you how hard you are trying… your goal should be effortless perfection 🙂   I had a fun time […]

• Krista Neher
• June 10 2014

The biggest problem with most social media content is that its just boring. Social media marketers focus more on what time of day to post or whether the post should be a picture, a link or text and following a content calendar. They forget to be interesting. What makes interesting content? I’m not an expert, but […]