Category: Digital Marketing Skills

5 Ways to Stay up to Date with Digital Marketing

Allison Chaney

Feb 23 2021

Digital marketing changes at a rapid pace. As soon as you think you have it nailed, a new social media network emerges, or an advertising platform changes their rules, or Google Analytics decides to launch a new version. So how...

How to become a digital marketer with no experience

Allison Chaney

Feb 02 2021

Digital marketing is an exciting career and digital marketers are in high demand. Every business needs it to be successful. Important messages can be amplified with digital strategies and tools. If you have digital marketing skills, a world of opportunities...

Digital Marketing is More Important than Ever. Are You Prepared?

Krista Neher

Jan 14 2021

Digital marketing is more important than ever. Here's why: Budgets are shifting towards digital (and are now over 50%) More people are spending more time online Digital is proven to influence purchase decisions (in both B2B and B2C) Digital can...

21 Ways to Grow your Digital Skills in 2021

Krista Neher

Dec 28 2020

With the 2021 upon us you are probably plotting, planning and getting organized. We often focus on our business plans and results. But what about your plan for you? Or the people in your organization? How will you stay sharp?...

Training Your People for Digital Transformation: The Biggest Barrier to Success

Krista Neher

Nov 10 2020

Digital transformations are becoming more common across industries. Businesses have realized that radical change is needed to adopt digital. It isn't just about the technology, but often equally (if not more so) about changing how people work. Whether your organization...

STUDY: Digital Literacy Top In-Demand Skill

Krista Neher

Sep 03 2020

LinkedIn announced the most in-demand skills based on job postings on their site. According to their analysis Digital Literacy ranked #9 as one of the top skills businesses are looking for - across all jobs. What is Digital Literacy? "Digital literacy means...

The Digital Leadership Skills Gap: What it is and What to do about it

Allison Chaney

Aug 16 2019

A recent study from PWC showed that while most companies claim to be "digital" their investments, behavior, and leadership don't consistently demonstrate that digital is a priority. 64% say their business faces a threat from digital disruption Most lack a...

8 Steps for Building and Executing a Strong Digital Marketing Plan

Krista Neher

Jun 27 2019

As you execute digital marketing or evaluate the effectiveness of any marketing – your website, email, Facebook page, ad campaign – you’ll want to evaluate it against the lens of whether or not it is helping you achieve your plan....

The 17 Skills of a Modern Marketer

Krista Neher

Jun 13 2019

Digital is now projected to consume over 50% of marketing and advertising budgets, yet most marketers (especially senior marketers) grew up in a traditional marketing world. The world of digital, marketing and even consumers change quickly, so marketers need to...