Digital Marketing Strategy Articles

• Krista Neher
• August 09 2022

Brand Value and User Value  The key to digital content is finding the right mix of brand and user value. Brand value means that the content is strategically created to build the brand. User value means that it is interesting to the consumer. Missing Brand Value If a post is really interesting to people but […]

• Krista Neher
• July 12 2022

Define your digital marketing GSOT In digital marketing, in order to clearly define what you want to achieve, it is helpful to think in terms of Goal, Strategy, Objective, and Tactic. This isn’t a framework that I invented; it’s a common framework used in business and marketing to provide clarity around what you want to […]

• Krista Neher
• July 05 2022

Defining Digital Marketing Goals Deciding on digital marketing goals is usually pretty straightforward for most businesses – the goal is ultimately what you want to achieve with your efforts. Depending on the size and scale of your organization or business, your goal could be broad or specific. For example, a goal could be to grow […]

• Krista Neher
• June 28 2022

• Krista Neher
• November 18 2021

2022 is around the corner and many businesses are starting the planning process. But with so many options on where to spend money and focus, how should you focus and prioritize your plan for 2022? There are so many “trends” and ideas that it can be overwhelming: The metaverse (especially after the Facebook name change) AI and […]

• Allison Chaney
• August 03 2021

If you are not getting great results from your digital marketing, it’s probably because you don’t have a strategy. When it comes to executing digital marketing strategies vs. tactics, businesses of all sizes often start with tactics. In our recent survey of over 2000 marketers, results show that marketers answered questions about strategy incorrectly more […]