Digital Marketing Strategy Articles

• Krista Neher
• April 10 2018

I sat down with Aharon Cagle, co-founder and CEO of glimmar, a mobile adtech platform for augmented reality advertising, to discuss the possibilities and challenges of AR marketing today. As a marketer it is your duty to distribute your message through channels that will reach your audience. Lots of marketers have heard of augmented reality and know […]

• Krista Neher
• March 13 2018

If you’ve not yet had a bottle of wine that actually speaks to you, then you’re really missing out on something special. Check out the video below to see Joe Busam from Boot Camp Digital demo the 19 Crimes augmented reality app. The makers of 19 Crimes, a wine label established in 2013 by Treasury […]

• Krista Neher
• February 27 2018

When it comes to digital marketing it can be difficult to make priority calls. Where should you spend your time and effort? What should you invest in? What is a time suck that won’t really help you to move your business forward. We’ve developed a new framework to help businesses make smarter choices in the […]

• Krista Neher
• January 09 2018

Given that it has only been four months since Apple released ARKit to the world, it’s fair to say that most companies have not yet initiated their own augmented reality marketing strategies. But this is all about to change. We all witnessed consumer excitement surrounding AR when Nintendo released Pokémon Go in July 2016. The […]

• Melissa Byers
• December 27 2017

Smart marketers will use their 2017 analytics to help shape their 2018 digital marketing strategy. We’re just like you. We take time at the end of the year to review analytics that often drive strategy for the upcoming new year. These metrics tell us what our audience is most interested in and on which topics […]

• Melissa Byers
• December 19 2017

Influencer marketing is absolutely everywhere. Whether you hire a celebrity to take a photo with your product, a blogger to use it in a recipe, or simply offer a percentage of the sale price to anyone with a social media account, it’s a power way to spread the word about what you’ve got to offer. […]