Boot Camp Digital Blog

• Krista Neher

Summary What is a Custom AI? – A tailored version of AI designed to know your business, your data, and your processes. When Should You Use a Custom AI? – Scenarios where general-purpose tools fall short. Traits That Make Custom AI Unique – The six qualities that set it apart. Custom AI vs. General Purpose […]

• Krista Neher

Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what matters to marketers during a live, interactive session and answer questions. We spend hours combing industry news sites looking for the most critical updates, so you don’t have to! September 2025 has major […]

• Krista Neher

Summary: Use a layered framework. Start with a general LLM for most tasks. When you need accuracy, scale, or guardrails, move to Custom AIs or RAG. For complex workflows, consider agents. For visuals/audio, add creative and fit-for-purpose tools. What You’ll Learn The AI landscape, simplified When to use general LLMs Custom AIs & RAG: precision […]

• Melissa Byers

Explore our newest additions to the largest digital marketing library of on-demand courses. They’re all included in the All Access Pass and keep you ahead in the fast-paced, ever-evolving world of digital marketing. Meta Ads: Budget Foundations: Stop guessing your ad spend. Learn how to set the right budget, control costs, and boost performance with […]

• Krista Neher

This guide breaks down the key types of generative AI tools you should know (and when to use them) to cut through hype and actually get things done. What You’ll Learn How to see the big categories behind different AI tools Why general‑purpose LLMs are your AI Swiss Army knife When custom AIs make your […]

• Krista Neher

Meta is cracking down on unoriginal content, live streaming enhancements are coming to Instagram, and ChatGPT has two major launches and more in our digital marketing news updates for August 2025. Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what matters to marketers during […]

• Krista Neher

What Makes Agentic AI Different? Discover how this “next-level” AI thinks and acts on its own, going beyond traditional tools. Why Agentic AI is a Game-Changer: Understand the four key traits that set Agentic AI apart and how they empower your business. Practical Applications with AI Agents: See real-world examples of how we’re using tools […]

• Krista Neher

In the fast-paced world of digital marketing, staying ahead of trends, strategies, and tools is essential. Whether on your morning walk or powering through your inbox, these top marketing podcasts can help you grow your skills and stay inspired. We’ve categorized our favorites—popular and underrated gems—so you can find the perfect fit for your interests. […]

• Krista Neher

Meta rolls out new AI, video editing enhancements, and creative gets a major AI upgrade and more in our digital marketing news updates for July 2025. Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what matters to marketers during a live, interactive session and […]

• Melissa Byers

Get 20 NEW courses – now live in the All Access Pass. The biggest digital marketing training library. They are packed with practical, up-to-date strategies, such as advanced social media tactics, smarter SEO, and how to use AI effectively.  Here’s why now is a great time to dive in: Give yourself the tools you need […]

• Krista Neher

Prompt optimization is the secret to getting great results from AI tools. The better your prompt, the better the output. But most people don’t realize just how much the way you ask impacts what you get back. Warning A lot of what you’ve probably learned about prompt engineering and prompt optimization is wrong. You’ll learn […]

• Krista Neher

If you want better ad performance, you have to measure the right thing. Learn how to connect your ad objective to meaningful KPIs so you can track what matters and increase your return on ad spend. Why Matching Objectives to KPIs Matters 3 Types of KPIs: Quantity, Quality, Cost 7 Common Ad Objectives and Their […]