Boot Camp Digital Blog

• Krista Neher

Focus on Content Over Technology Let’s talk about digital content. With digital marketing, many businesses focus on the technology or the technical aspects of implementation that they forget about the content. Many businesses who run Facebook ads spend tons of time focused on the audience and budget, but the actual posts perform poorly, so their […]

• Krista Neher

Define your digital marketing GSOT In digital marketing, in order to clearly define what you want to achieve, it is helpful to think in terms of Goal, Strategy, Objective, and Tactic. This isn’t a framework that I invented; it’s a common framework used in business and marketing to provide clarity around what you want to […]

• Krista Neher

Defining Digital Marketing Goals Deciding on digital marketing goals is usually pretty straightforward for most businesses – the goal is ultimately what you want to achieve with your efforts. Depending on the size and scale of your organization or business, your goal could be broad or specific. For example, a goal could be to grow […]

• Krista Neher

• Krista Neher

May was a slow month for social media and digital marketing updates…. BUT … there are lots of GREAT research reports. I know I have a to-do list of 13 items based on the inspiration and ideas from the news this month… Facebook News Updates For the first time (in a long time) we have […]

• Krista Neher

Members of our All Access Pass and Digital Marketing Insiders get the first look at the latest digital marketing news updates each month. During a live, interactive session we cover what matters to marketers and answer questions. We spend hours combing industry news sites looking for the most important updates so you don’t have to! Facebook News Updates […]

• Allison Chaney

Members of our All Access Pass and Digital Marketing Insiders get the first look at the latest digital marketing news updates each month. During a live, interactive session we cover what matters to marketers and answer questions. We spend hours combing industry news sites looking for the most important updates so you don’t have to! Facebook News Updates […]

• Krista Neher

I’ve been involved in social media marketing for 15+ years. While in a lot of ways social media hasn’t changed much, in other ways it has. The basics of social media are much the same. Why social media is more challenging in 2022: The newsfeed is more competitive People are more distracted Mobile devices are […]

• Jamie Kinder

Facebook News Updates Facebook removes profile videos – You should see a notification if you have one. These will be removed by Feb 7 so be sure to update back to an image before then. Facebook / Meta Updates Advertising Policies – All of their main policies have been updated, but the one to watch […]

• Krista Neher

When choosing the best program to upskill in digital marketing there are many options. In digital marketing or social media marketing, most professionals are choosing between: Industry Certification Degree from a College or University Diploma from a College or University Course from a “Guru” or “Expert” Online Course from a Marketplace There are many considerations […]

• Krista Neher

Members of our All Access Pass and Digital Marketing Insiders get the first look at the latest digital marketing news updates each month. During a live, interactive webinar we cover what matters to marketers and answer questions. We spend hours combing industry news sites looking for the most important updates so you don’t have to!

• Krista Neher

Linkedin conducted research on the most in-demand skills for marketing jobs. As we enter 2022 it is more important than ever that marketers upskill into digital. Even if you don’t plan to have a “digital” job, with digital making up over half of online spending, you can’t avoid it. Every marketing job is digital. The […]