Boot Camp Digital Blog

• Krista Neher

Content Strategy  Your content strategy is essentially about defining what you will post and when. The specifics of frequency and content optimization will depend largely on the channels that you use. However, it’s helpful to create a general idea of the different types of content that you will create upfront. Your content strategy will be […]

• Krista Neher

Brand Value and User Value  The key to digital content is finding the right mix of brand and user value. Brand value means that the content is strategically created to build the brand. User value means that it is interesting to the consumer. Missing Brand Value If a post is really interesting to people but […]

• Krista Neher

• Krista Neher

Tools that you can use to listen online. There are a number of tools that you can use for social media listening. One of the best things about digital marketing is the sheer amount of information that you have access to at your fingertips. As you start listening, here are some places (like social media […]

• Krista Neher

Focus on Content Over Technology Let’s talk about digital content. With digital marketing, many businesses focus on the technology or the technical aspects of implementation that they forget about the content. Many businesses who run Facebook ads spend tons of time focused on the audience and budget, but the actual posts perform poorly, so their […]

• Krista Neher

Define your digital marketing GSOT In digital marketing, in order to clearly define what you want to achieve, it is helpful to think in terms of Goal, Strategy, Objective, and Tactic. This isn’t a framework that I invented; it’s a common framework used in business and marketing to provide clarity around what you want to […]

• Krista Neher

Defining Digital Marketing Goals Deciding on digital marketing goals is usually pretty straightforward for most businesses – the goal is ultimately what you want to achieve with your efforts. Depending on the size and scale of your organization or business, your goal could be broad or specific. For example, a goal could be to grow […]

• Krista Neher

• Krista Neher

May was a slow month for social media and digital marketing updates…. BUT … there are lots of GREAT research reports. I know I have a to-do list of 13 items based on the inspiration and ideas from the news this month… Facebook News Updates For the first time (in a long time) we have […]

• Krista Neher

Members of our All Access Pass and Digital Marketing Insiders get the first look at the latest digital marketing news updates each month. During a live, interactive session we cover what matters to marketers and answer questions. We spend hours combing industry news sites looking for the most important updates so you don’t have to! Facebook News Updates […]

• Allison Chaney

Members of our All Access Pass and Digital Marketing Insiders get the first look at the latest digital marketing news updates each month. During a live, interactive session we cover what matters to marketers and answer questions. We spend hours combing industry news sites looking for the most important updates so you don’t have to! Facebook News Updates […]

• Krista Neher

I’ve been involved in social media marketing for 15+ years. While in a lot of ways social media hasn’t changed much, in other ways it has. The basics of social media are much the same. Why social media is more challenging in 2022: The newsfeed is more competitive People are more distracted Mobile devices are […]