Boot Camp Digital BLOG

The A.R.T. of SEO: Pulling the Curtain Back

Krista Neher

Dec 27 2022

The A.R.T. of SEO: Pulling the Curtain Back There are three basic elements that Google uses to determine what you see. We break this down into the A.R.T. of SEO – Authority, Relevance, and Technical. How Do Search Engines Work?...

OCTO – The Key to an Effective Digital Advertising Strategy

Krista Neher

Dec 20 2022

Digital Advertising Strategy When running a digital advertising strategy, the key to success is matching your Objective, Content, and Target, then Optimizing, which we refer to as OCTO. Many ad campaigns are often not effective because one or more of...

2023 Digital Marketing Workshop Dates Announced!

Melissa Byers

Dec 14 2022

Boot Camp Digital is excited to announce our Digital Marketing Workshop dates for 2023! Seats are limited, and registration is now open! January 30 - February 2, 2023 - Miami, FL April 18-21, 2023 - Virtual Live June 6-9, 2023...

Sustainable SEO: Let’s Talk About It

Krista Neher

Dec 13 2022

Sustainable SEO  SEO has changed a lot over the years. It used to be about “tricking” Google by employing a variety of tactics to signal to it that your site is important. Now, search engines are more sophisticated, so tricking...

December 2022 Digital Marketing News Updates: Meta Professional Mode, LinkedIn Post Scheduling + Ads Guide

Krista Neher

Dec 09 2022

Members of our All Access Pass and Digital Marketing Insiders get the first look at the latest digital marketing news updates each month. During a live, interactive session, we cover what matters to marketers and answer questions. We spend hours combing industry news...

Social Media Networks: Choosing Where to Play

Krista Neher

Dec 06 2022

There are many social media networks and choosing where to play can be a challenge. There is no single answer for where businesses should start. When choosing which social media networks to participate in, consider the following factors: PEOPLE Be...

Community Management 101 for Businesses

Krista Neher

Nov 29 2022

What are the Goals of Community Management? Community management can take place in several places – on your website, on social networks, on YouTube, on discussion forums, and even in comment sections of articles or news sites. Community management happens...

7 Digital Advertising Trends that Could Change Your Approach

Krista Neher

Nov 22 2022

Digital Advertising Trends You Can't Ignore Digital advertising is still an evolving aspect of digital marketing. While it isn’t new anymore, industry norms, guidelines, and best practices are always emerging. And smart marketers always pay attention to digital advertising trends....

4 eCommerce Options and Finding the Right Fit for Your Business

Krista Neher

Nov 15 2022

eCommerce Options  Ecommerce has opened huge doors for businesses to sell their products online directly to their customers! Billion-dollar businesses are built online offering eCommerce options and sites. When it comes to eCommerce there are four options on how to...