Boot Camp Digital BLOG

SEMrush.com Tool Review

Allison Chaney

Mar 06 2018

SEMrush.com is a great tool for keyword research and competitive analysis. We love it so much, in fact, that we built a training video for this tool. Keyword research is a critical task in SEO, and when you identify the...

11 Ways to Handle Negative Reviews

Allison Chaney

Mar 01 2018

No matter how great your business is, bad reviews will probably happen.  Here are some tips on how to handle negative reviews. 1. Keep it professional – While it’s tempting to defend yourself or recount the details of the customer’s...

Digital Marketing Strategy: Prioritizing Digital Spending With New Framework

Krista Neher

Feb 27 2018

When it comes to digital marketing it can be difficult to make priority calls. Where should you spend your time and effort? What should you invest in? What is a time suck that won't really help you to move your...

4-Step Positive Review Strategy

Allison Chaney

Feb 22 2018

Positive reviews can help you win new customers or clients. People trust recommendations from other people (friends and even strangers!) more than they trust your marketing message. Positive reviews can also help you rank better in search. Follow these 4...

February 2018 Digital Marketing News Updates

Krista Neher

Feb 13 2018

We spend hours reviewing articles, posts, and reports to stay up-to-date so you don't have to. Here are the 2018 digital marketing news updates to keep you current in performing your job. Facebook News Updates Facebook Tweaks the Algo: Is...

This Will Make You Want to Rewrite Every Headline You’ve Ever Written

Krista Neher

Jan 23 2018

New data from BuzzSumo analyzed 100,000 headlines to learn about which headlines really draw people in and get results. If your goal is to send people to your blog or website, then this will make you a million times more...

Does Facebook’s Latest Change Mean Death for All Business Pages?

Allison Chaney

Jan 17 2018

Many marketers woke up January 11th to an inbox full of notices about Facebook's latest change and maybe even a few panic emails from clients who thought their business would now go under because Facebook would no longer show their posts....

Do You C.A.R.E. About Your Influencer Program Best Practices?

Melissa Byers

Jan 16 2018

For some, working with influencers can feel like a no-brainer. Find folks with huge followings, get them to talk about your product or service in a positive way, and boom, instant results. But it's not that easy. You know influencers...

January 2018 Digital Marketing News Updates

Krista Neher

Jan 15 2018

January 2018 Digital Marketing News Updates Don't spend hours researching to stay up-to-date! We've compiled the January 2018 Digital Marketing News Updates to keep you current on Search, Advertising, Facebook, LinkedIn, Twitter, Instagram, YouTube, SnapChat, and more! Want to be...