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Dec 08 2015
Social Media offers government agencies/officials the opportunity to connect and influence their communities. (We were just discussing that in a Government Social Media Workshop.) But, as can happen in the real world of Social Media, sometimes the conversation is or turns antagonistic. How should government representatives respond to negative social conversations?
In this government Social Media workshop with a group of government officials our goal was to define their Government Social Media Policy and to train them on Social Media networks and strategy. (Think Mayor representatives, PIO, youth programs, health department, fire department, and other government services.)
In customizing our training to meet their needs and to assist in writing their social media policy, we noticed a recurring theme: negativity on Social Media networks in their community. Residents frequently used Social Media to complain about people, things, services, etc. (We’ve noticed this in other community groups too. There are some people who feel invisible on Social Media and tend to use it as a forum for venting and complaining.)
As leaders in a community, government officials/agencies have the opportunity to influence their community in a very positive and impactful way. Government Social Media training can make sure the digital conversation surrounding their municipality/city/community is positive.
Here are 6 ways for government officials/agencies to use Social Media to impact your community for good.
BONUS: (It’s not a social media idea, but still a great digital communications example.) Give a constant reminder. An advocate for Cincinnati adds this to her email signature: “What great thing have you said about Cincinnati today?” What could you add to your email signature? Website? Tagline? Think of ways you can encourage others to be positive about your community every day!
As leaders in your community, who are passionate about their citizens, businesses and neighborhoods, government officials/organizations have the opportunity to turn around any negativity in Social Media. Challenge your personnel and officials to do so with encouragement and examples, and with government Social Media training.
For government Social Media training, Social Media policy and strategy, Boot Camp Digital is here to help. Contact us today to find out about our government Social Media workshops and how we can assist your government official(s)/agencies in utilizing Social Media to reach your community and make a difference!
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