Boot Camp Digital BLOG

8 Must-Know Stats About Augmented Reality Marketing

Krista Neher

Jan 09 2018

Given that it has only been four months since Apple released ARKit to the world, it’s fair to say that most companies have not yet initiated their own augmented reality marketing strategies. But this is all about to change. We...

4 Social Video Stats You Can No Longer Ignore

Allison Chaney

Jan 03 2018

It's undeniable that video is an incredibly powerful form of content. It's engaging, entertaining, and everyone's viewing it. When you do it right, the results are amazing. When you don't, they're disappointing, at best. We've got social video stats to...

Our Top 2017 Posts to Shape Your 2018 Digital Marketing Strategy

Melissa Byers

Dec 27 2017

Smart marketers will use their 2017 analytics to help shape their 2018 digital marketing strategy. We're just like you. We take time at the end of the year to review analytics that often drive strategy for the upcoming new year....

Operating within the FTC Influencer Disclosure Guidelines

Melissa Byers

Dec 19 2017

Influencer marketing is absolutely everywhere. Whether you hire a celebrity to take a photo with your product, a blogger to use it in a recipe, or simply offer a percentage of the sale price to anyone with a social media...

10 Pro Tips for Creating Great Content

Krista Neher

Dec 12 2017

There is no denying we are surrounded by an overload of content all the time. So how can you make great content that stands out from all the noise? In order for your message to gain traction and create engagement,...

December 2017 Digital Marketing News Updates

Krista Neher

Dec 11 2017

December 2017 Digital Marketing News Updates Don't spend hours researching to stay up-to-date! We've compiled the December 2017 Digital Marketing News Updates to keep you current on Search, Advertising, Facebook, LinkedIn, Twitter, Instagram, YouTube, SnapChat, and more! Want to be...

10 Tips for Targeting the C-Suite on Social Media

Melissa Byers

Dec 05 2017

The C-Suite’s use of social media is on the rise. Honestly, whose isn't? It's information on how unique audience groups use it, however, that sharpens our ability to target them. The C-Suite is no different. 66% of C-Suite use social...

When Wisdom Trumps Data in Content Best Practices

Allison Chaney

Nov 29 2017

Data analysis, including evaluation of engagement rates, guide content best practices. Here's just a few based on lessons learned from analytics: Most Facebook users watch video with sound off, so create videos with captions that can be understood clearly with...

How Netflix Made Investor Relations Interesting on YouTube

Allison Chaney

Nov 21 2017

It strikes me as funny that we're talking about Netflix content on YouTube, but Netflix did something really interesting and unexpected recently that might have the PR world thinking differently about those quarterly earnings calls. There is a type of...