Boot Camp Digital BLOG

Best Practices for Managing Accounts for Multiple Brands Under One Corporate Umbrella

Allison Chaney

Oct 24 2017

If you have multiple brands under a corporate umbrella, you are probably already thinking about this as it applies to your Google My Business Listing and social media accounts. Let's discuss the best practices and whether or not you need...

How to Best Incorporate Customer Experience Into Your Digital Strategy

Krista Neher

Oct 17 2017

The role of customer experience design (CX) continues to lead the way as being the most successful business strategy across all industries. It addresses the entire experience customers directly and indirectly encounter with your brand, and encompasses all senses at...

October 2017 Digital Marketing News Updates

Krista Neher

Oct 13 2017

Don't spend hours researching to stay up-to-date! We've compiled the October 2017 Digital Marketing News Updates to keep you current on Facebook, LinkedIn, Twitter, Instagram,  YouTube, SnapChat, and more! Facebook News Updates Crisis Response on Facebook - While it’s important...

Are Google AdWords necessary if you rank first organically?

Krista Neher

Oct 05 2017

Online advertising dollars are precious and it's sometimes difficult to make decisions on where they should go. Google is the #1 way internet users find what they're looking for, including your business. Google AdWords is an excellent tool for ensuring...

Is a Facebook boost right for every post or only certain posts?

Krista Neher

Sep 28 2017

A Facebook boost is so tempting, isn't it? Every time you post on Facebook you're offered the option of spending a few dollars to reach a substantial audience. But is boosting EVERY post the right strategy? The truth about Facebook...

The Price of Poor Social Media Choices on Your Personal and Business Pages

Melissa Byers

Sep 26 2017

I can't tell you how many times I've literally said out loud, "I'm so glad social media wasn't around when I was a teen." It's not because I was a particularly ill-behaved child. It's more like I was...well...a young adult....

The Biggest Barrier to Digital Success? It isn’t What you Think.

Krista Neher

Sep 21 2017

According to a study by McKinsey, the biggest barrier to digital marketing success is not what you think it is. It isn't technology, complexity, or integration. It isn't budgets or investment. It is people. The study showed that cultural and...

Which Social Media Network Is The Best First Step?

Krista Neher

Sep 19 2017

With so many options, how do I know where to begin? Deciding which social network to start on for your business really depends on your business goals & objectives, your resources, clients, and lots of other factors including what it...

The Gimmick-Free Guide to How Often to Post on Social Networks

Krista Neher

Sep 14 2017

One of the most common questions we get is about social media post frequency. There are tons and tons and tons of studies on this. They typically rely on correlation analysis or something similar to show that you get more...