Boot Camp Digital Blog

• Krista Neher

Social media is a crowded space and it is harder and harder to break through. Here are 5 quick tips that can make your content more interesting and effective. 1. Be short. 2. Be funny. 3. Link to pop culture. 4. Use visuals. 5. Be interesting & shocking.

• Krista Neher

This is a common question that I get asked when speaking at conferences. As businesses and organizations begin to see social media as a viable opportunity, they want to be sure that it is resourced correctly. The challenge with this question is that it depends. How long does it take to cook dinner? How long […]

• Juan Valle

In this edition of “This Week in Social Media,” Pinterest introduces a new type of Rich Pin, Facebook updates Facebook For Sale Groups and rolls out Relevance Scores metric for advertisers. Pinterest Launches App Pins Last year Pinterest rolled-out Rich Pins that provided additional information for Pins. Initially, there were 5 types of Pins when […]

• Juan Valle

In this edition of “This Week in Social Media,” Twitter is on a roll with two new features to help you get the most of the social network and Pinterest unveils Guided Search to help you find exactly what you are searching for. Promote Tweets Even Faster Twitter introduced ‘Quick Promote,’ which is a faster […]

• Krista Neher

I just finished a presentation at a trade show about Twitter, and I realized that there are still many businesses struggling with how to get started. I wanted to share 5 simple tips for anyone to get started with Twitter. Even in 2015, it isn’t too late to get started… Here are 5 simple steps […]

• Krista Neher

Many businesses wonder if Facebook is still a valuable marketing tool, given the challenges that businesses face when marketing on Facebook. This is one of the most common questions asked about social media: Should my business be on Facebook? Here is the thing. It is like going online and asking “Should I be on a […]

• Krista Neher

Since I’ve written a lot about Visual Social Marketing, you can probably guess that I’m pretty big on Instagram. Instagram is one of the fastest growing social networks and the community on Instagram is highly engaged. That being said, if you invest a lot of time on creating great images for Instagram, you may want to […]

• Krista Neher

New data from a BrightLocal study shows that over 75% of businesses say that online marketing is effective for their business. Are you part of the 75% getting results? If not, you may be missing out. When it comes to online marketing and social media, you can’t afford to fall behind – or your competition […]

• Juan Valle

In this edition of “This Week in Social Media,” Pinterest makes Promoted Pins available to everyone, LinkedIn expands the Publisher feature, and Pinterest creates Pinstitute. Promoted Pins Now Available to Everyone At the beginning of the month, Pinterest officially rolled out Promoted Pins to everyone! Eight months ago, Pinterest launched Promoted Pins for a select […]

• Krista Neher

If you are new to Facebook advertising (or boosting posts on Facebook) you may be new to figuring out how to be sure that your images meet the 20% rule on Facebook. What is the 20% Rule with Images? First, if you aren’t planning to advertise on Facebook, it doesn’t matter to you. The 20% […]

• Krista Neher

Tis the season…. for New Years resolutions that are just a quickly created as they are broken. I heard on the radio recently that the top goals that people have for 2015 are to eat better, exercise more and lose weight. (Side note: I think that all 3 of these are perpetually on my “Things I […]

• Juan Valle

In this edition of “This Week in Social Media,” we talk about Twitter adding the ability to view mobile analytics, Pinterest finally adds the ability to edit multiple Pins at one time, and Google+ enhances your videos. Mobile Tweet Analytics Last week Ian Chan of Twitter announced on his personal Twitter account that his team […]