Boot Camp Digital Blog

• Patrick Carroll

It seems like every week we’re talking about a new update for social ads. This week is no different… Twitter has introduced remarketing and Facebook is allowing users to adjust ad preferences to get rid of pesky irrelevant ads. However, the most EXCITING news of the week is Pinterest’s new guided search feature for desktop […]

• Patrick Carroll

Discover how businesses can harness mobile Join us on June 27th as we dive into an exciting training on mobile marketing strategies. This program will you give you in-depth knowledge of how to take advantage of mobile marketing. From mobile sites to smartphones, and apps to QR codes, mass mobile adoption has added many new […]

• Krista Neher

The biggest problem with most social media content is that its just boring. Social media marketers focus more on what time of day to post or whether the post should be a picture, a link or text and following a content calendar. They forget to be interesting. What makes interesting content? I’m not an expert, but […]

• Krista Neher

As many of you know, I’m big on visual marketing, and think that visuals can communicate our messages more clearly and effectively. So I created an infographic to tell the story of Boot Camp Digital: Our mission, what we do and who we serve. I’ve been thinking more and more about how to define our […]

• Patrick Carroll

You may have noticed that in 2014 we launched a new program, The Boot Camp Digital Social Media Certification. Our amazing audience came to our trainings and gained valuable knowledge; they left with actionable strategies to boost their social media results, but were never recognized for their new expertise. We’re incredibly happy now to be […]

• Patrick Carroll

So you’ve created an infographic (like the one below), put together a fascinating Slideshare presentation, or maybe produced an amazing video. What’s next? Our CEO, Krista Neher, likes to say “Don’t forget to market your marketing”…  Just as important as creating a unique and valuable piece of content for your audience, is promoting that content […]

• Carolyn Coates

75% of Americans take their phone with them to the bathroom. Whether you’re guilty of this or not, it’s safe to say that a majority of the time, your phone is within reach. When it comes down to it, smartphone and tablet usage is on the rise and has become the primary way people communicate […]

• Krista Neher

At SIMEngage a few weeks ago (a social media and internet marketing conference in Cincinnati) Michael Loban from Infotrust made an excellent observation…. If you don’t determine your measurements upfront, it is like determining how to keep score halfway through a game. Determine What you Want to Achieve Upfront When it comes to measurement and […]

• Patrick Carroll

This week in social media has us excited about Pinterest and promoted pin beta testing, we check out a profile ranking tool on LinkedIn, Evernote steps into the biz card game (with help from LinkedIn), and Twitter finally lets you quiet things down in your home feed. The Next Phase of Promoted Pins We’ve been waiting […]

• Carolyn Coates

You may have heard that mobile marketing is “in the future” but it’s not – it’s now. With 1 in 7 people worldwide owning smartphones, mobile marketing is the most efficient way to get in front of your audience. Are you developing a plan around these technology changes? Here are a few important stats to […]

• Krista Neher

This was one of the post insightful things that I heard at the #SIMEngage conference last week (I think it was from Mark Homer). When you consider your social marketing strategy, you (hopefully) are creating content. Content ranges from low investment to high investment — for example a Tweet probably takes a few minutes, and would […]

• Carolyn Coates

While SEO (search engine optimization) is one of the most difficult topics to understand for many marketers and is considered “dead” sometimes, it’s something you can’t ignore. Becoming increasingly influenced by social networks, there are countless opportunities to boost your SEO and get your brand “found” through social media. “When consumers were exposed to both […]