Content Marketing

• Krista Neher
• August 31 2017

A study from Conversant showed that 65% of consumers are fed up with irrelevant content. I personally find it amazing on digital marketing how many brands and platforms can’t seem to get their targeting down. I see foreign language ads on Facebook when I travel I get ads for categories that I don’t shop in […]

• Krista Neher
• May 08 2017

Facebook Top News – May 2017 Facebook F8 Recap– Facebook held their annual F8 Developers conference in mid-April. There were tons of updates and announcements. Check out this post for the 10 most important announcements. As features go live we will also cover them in our Digital News Brief each month. The trends fall into […]

• Krista Neher
• April 19 2017

In the early days of social media and content marketing we used to talk A LOT about content calendars and frequency. This is still one of the most discussed topics in social media, and yes, there are some general best practices for each channel (we cover these in both our Live and Online Social Media […]

• Krista Neher
• January 04 2016

When it comes to digital marketing, many business professionals are intimidated and don’t know where to start. That is understandable – it is a large and confusing world. If you aren’t sure where to start or what you really need to know about digital marketing, consider starting with the Digital Marketing Foundations that every business […]

• Krista Neher
• November 03 2015

As social media has grown and evolved, getting results has become more and more difficult. Many businesses still struggle to get results from their social media marketing. Not because social media doesn’t work, but because they are making simple mistakes that are sabotaging their success. 1) Your Content is Totally Boring This is probably the […]

• Krista Neher
• July 14 2015

I was recently on a content marketing panel with other industry experts, and one of the other panelists said that SEO shouldn’t even be considered in a content marketing strategy. ARGH!!?!?!?!?! Why do we need to make everything black and white? It seems like the question is approached as either you ignore SEO or you […]